Rosanne begins a 3-part series on lack and scarcity mindset - the most critical yet least understood saboteur on the fertility journey. She defines lack and scarcity as the belief there's a finite amount of something with not enough for you, and explains how it's passed down through cultural stories, cautionary tales, and limiting beliefs that keep women stuck in fear-based decisions.
Rosanne provides a working definition of lack and scarcity as the belief there's a finite amount of something with not enough for you. She explains how this mindset includes victimhood and can present as beliefs about limited time, money, resources, chances, opportunities, and blessings.
She reveals how lack and scarcity beliefs are passed down through cautionary tales, old wives tales, cultural stereotypes, and repeated statements from influential people. These stories are often disguised as wisdom but represent just one person's experience, not universal facts.
Rosanne describes how lack and scarcity makes you focus on price tags instead of opportunities, demand guarantees, and use time and money as excuses to sabotage dreams. This mindset makes you a beggar instead of a leader in your own life.
She emphasizes that women who bet everything on their dreams despite financial stretches consistently make the impossible possible. When you remove scarcity blinders, your confidence and willingness to bet on yourself increases dramatically, allowing you to see the full board of opportunities.
“Lack and scarcity is the belief or system of beliefs that there is a finite amount of something. And within that belief is the presupposition that there isn't enough for you.”
— Rosanne Austin▶ 4:49
Lack and scarcity mindset is the belief that there's a finite amount of something (time, money, opportunities, chances) with not enough available for you. It includes the stench of victimhood and keeps you focused on what you might lose instead of what you could gain.
“They can be passed via things like cautionary tales, old wives tales, sayings, colloquialisms, the perpetuation of cultural or social stereotypes, or the repeated statements of those who had or have influence in our lives”
— Rosanne Austin▶ 7:44
Lack and scarcity beliefs are passed down through cautionary tales, old wives tales, sayings, cultural stereotypes, and repeated statements from influential people. These often sound like warnings about being too ambitious, spending money, or taking risks.
“There are no guarantees. To live a full and brilliant life, you've gotta be willing to do shit without a guarantee.”
— Rosanne Austin▶ 12:42
Demanding guarantees shows lack mindset because there are no guarantees in life. To live brilliantly, you must be willing to take action without certainty, just like Olympic athletes who train for years knowing they might not win.
“The quintessential lack and scarcity way of viewing the world is to look at what you stand to lose versus what you stand to gain.”
— Rosanne Austin▶ 11:31
Scarcity mindset makes you focus on price tags instead of opportunities, obsess over what you might lose rather than gain, and use time and money as excuses to walk away from decisions that feel like a 'hell yes' in your heart.
“As you sit here listening to this today, lack and scarcity, whatever it is that you struggle with, whatever flavor of it that you struggle with, is literally blinding you to opportunities right here and right now, unquestionably.”
— Rosanne Austin▶ 16:38
Lack mindset literally blinds you to opportunities right in front of you by making you focus on limitations instead of possibilities. It keeps you frozen like a deer in headlights instead of taking action toward your dreams.
“This can present itself in a belief that there is a limited and finite amount of time, money, resources, chances or opportunities, blessings, and love, to name just a few.”
— Rosanne Austin▶ 5:10
Look for beliefs about limited time, money, chances, or opportunities. Notice if you're focusing on what you might lose instead of gain, demanding guarantees, or using cost as the primary decision factor instead of value and opportunity.
“Unchecked, lack and scarcity will destroy your dream, which is why we are naming it now.”
— Rosanne Austin▶ 17:20
Scarcity mindset destroys dreams because it makes you walk away from opportunities using alleged lack of time or money as excuses. It keeps you acting like a beggar instead of a leader in your own life, missing solutions right under your nose.
“The quality of your decisions, your confidence, and your willingness to bet on yourself and win, ultimately, that goes through the roof when you take those blinders off.”
— Rosanne Austin▶ 16:48
When you overcome scarcity thinking, you can see the full board of opportunities, make decisions with clarity rather than fear, and your confidence and willingness to bet on yourself goes through the roof. You stop being a beggar and become a leader in your life.
A 3-step exercise to identify and understand the impact of lack and scarcity thinking on your fertility journey
Name where it operates
Now that you have a working understanding of lack and scarcity, take a moment and instinctively identify where you see it operating in your life today
Assess the impact
Ask yourself what impact lack and scarcity has had in your life - are you afraid about money all the time, worried about your biological clock, or focused on other limitations?
Take supportive action
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Lack and scarcity is the most critical yet least understood saboteur on the fertility journey - it's the belief there's a finite amount of something with not enough for you
After 7 years of coaching women to fertility success, Rosanne identifies this as the primary obstacle that blinds women to opportunities right in front of them.
Lack and scarcity stories are passed down through cautionary tales, old wives tales, and repeated statements from influential people in our lives, not universal facts
People relay their experience, not universal uncontroverted facts - just because one person had a negative money experience doesn't make money evil or mean all questions about resources are problematic.
Lack and scarcity mindset makes you focus on the price tag instead of the opportunity, leading to excruciating short-term thinking
Women in lack and scarcity obsess over what they stand to lose versus what they stand to gain, missing solutions right under their nose and focusing on cost instead of investment value.
Insisting on guarantees is a hallmark of lack and scarcity thinking - to live a full and brilliant life, you must be willing to do things without guarantees
Olympic medalists don't only go to games if promised a win - they go because of a dream and willingness to risk it all. Some train for years and walk away with nothing, but that drive demonstrates belief in dreams over never swinging the bat.
Lack and scarcity makes you a beggar in your life instead of a leader, which is absolute blasphemy when you think about what you're really here to do
This mindset drives behaviors like being cheap, penny-pinching, only considering insurance-covered options, trying to get others to pay, freeloading without offering value, and acting offended when offered fee-based solutions.
Time and money are the biggest excuses people stuck in lack and scarcity use to sabotage their dreams and walk away from giant hell yes decisions in their heart
Women will parade 'doing the prudent thing' when actually doing the short-sighted ridiculous thing, using alleged lack of resources to abandon what their heart knows is right.
Women with the guts to bet everything on their dream, for whom programs were a huge stretch, turn around and make the seemingly impossible possible
Rosanne has coached women who faced their fear, changed their mindset, and beat the odds by getting out of lack and scarcity thinking to see the full board of opportunities.
Lack and scarcity is literally blinding you to opportunities right here and right now, unquestionably, affecting the quality of your decisions and confidence
When women take the blinders off, their willingness to bet on themselves and win goes through the roof, like playing chess where you want to see all opportunities on the board.
Unchecked, lack and scarcity will destroy your dream - whether it's worry about time, money, age, or how many times you've 'failed'
All worries about resources, aging, and past setbacks are versions of lack and scarcity playing out in real time, which is why awareness and naming it is the critical first step.
Lack and scarcity is the most critical yet least understood saboteur on the fertility journey - it's the belief there's a finite amount of something with not enough for you
▶ 1:03Lack and scarcity stories are passed down through cautionary tales, old wives tales, and repeated statements from influential people in our lives, not universal facts
▶ 7:24Lack and scarcity mindset makes you focus on the price tag instead of the opportunity, leading to excruciating short-term thinking
▶ 11:21Insisting on guarantees is a hallmark of lack and scarcity thinking - to live a full and brilliant life, you must be willing to do things without guarantees
▶ 12:32Lack and scarcity makes you a beggar in your life instead of a leader, which is absolute blasphemy when you think about what you're really here to do
▶ 13:43Time and money are the biggest excuses people stuck in lack and scarcity use to sabotage their dreams and walk away from giant hell yes decisions in their heart
▶ 14:56Women with the guts to bet everything on their dream, for whom programs were a huge stretch, turn around and make the seemingly impossible possible
▶ 15:57Lack and scarcity is literally blinding you to opportunities right here and right now, unquestionably, affecting the quality of your decisions and confidence
▶ 16:38Unchecked, lack and scarcity will destroy your dream - whether it's worry about time, money, age, or how many times you've 'failed'
▶ 17:20“Cautionary tales and family stories about lack represent universal truths about limited resources”
CONSIDER: These stories are just one person's experience, not universal facts - they're passing along their beliefs, not objective reality
“Being prudent means focusing on what you might lose and avoiding financial risk”
CONSIDER: True wisdom means looking at what you stand to gain and being willing to invest in opportunities without guarantees
“Lack and scarcity is the most critical yet least understood of all saboteurs we face on this journey”
“If you want to be successful as fuck, you've gotta be willing to get triggered and move through that shit”
“There are no guarantees. To live a full and brilliant life, you've gotta be willing to do shit without a guarantee”
“It makes you a beggar and not a leader in your life, which is an absolute blasphemy when you think about what you're really here to do”
“Time and money are the biggest excuses people stuck in lack and scarcity thinking will use to sabotage their dream”
“Lack and scarcity is literally blinding you to opportunities right here and right now, unquestionably”
“Unchecked, lack and scarcity will destroy your dream, which is why we are naming it now”
EP 365: The New Rules of Fertility #1: Initiation
The rules of fertility success are changing, and wise women are no longer tolerating masculine limitation-based approaches in what is inherently a feminine process.
EP344: Quit Lyin'! The Top 5 Lies We Tell Ourselves When TTC and WHY They Will Slam the Nursery Door Shut
The lies you're telling yourself about your fertility journey are literally slamming the nursery door shut - here's how to stop the self-sabotage.
EP327: Mid-Year No Baby Freakout?
If you're hitting June with no baby in sight and starting to panic, this episode will transform your mid-year freak-out into your fertility breakthrough moment.
The old rules of fertility are rooted in a masculine paradigm of limitation that focuses on what can't be done rather than possibility
Rosanne has coached women for 12+ years across six continents, observing that traditional fertility approaches emphasize statistics, age limitations, and failure histories rather than individual potential and heart-based knowing.
The new rules of fertility respect the mind-body connection and reject the lie that stress has nothing to do with fertility
Over 364 previous podcast episodes feature stories of women who beat fertility odds through mindset work, including women who conceived naturally after years of treatment failure by believing bigger than medical limitations.
The fertility journey is fundamentally about growth and personal evolution, not just having a baby
Rosanne conceived naturally at 43 after years of treatment failure by addressing her mindset patterns and evolving beyond who she was when she started the journey.
Nobody will deceive you more effectively on your fertility journey than yourself
Women regularly break free from years of self-deception and immediately ask 'how the fuck did I even do that? Why did I keep doing that?' once they recognize their patterns.
