Hell Yes / Hell No

Men often focus on what they'll lose by having a baby rather than what the family will gain, which creates resistance and delays starting the fertility journey

Jon delayed trying for two years because he focused on loss of sleep, complications with existing children, and added stress rather than considering what a baby would bring to their blended family.

Making the decision to become a parent requires complete personal integrity and cannot be rushed by outside pressure

Nick spent several years saying 'I don't know' because he needed to arrive at a 100% yes on his own, understanding it's the most important decision a person can make

The decision to become a parent requires examining fears about losing independence and navigating an uncertain world

Nick's hesitations included not wanting to give up his 'footloose and fancy free life' and concerns about raising a child in a fragmented world without traditional community support

The decision to stop hormones opened the door to natural conception

Erika made the conscious decision that she didn't want any more hormones in her body, and shortly after this decision, she conceived naturally in Florida.

You cannot settle if that's not what your heart is calling for—toxic positivity of 'be grateful for what you have' keeps women from pursuing their true desires

Somaya refused to listen to people saying 'be grateful, you have a son' and instead pursued her dream of a second child through three ectopic pregnancies and multiple miscarriages.

Choose your baby over all the obstacles - that's the only choice that matters

Ms. Dreamy chose baby Evan over her ego about using donor eggs, over geographical limitations by traveling internationally, and over 7 failed transfer cycles by persisting until success.

When treatment isn't working, stepping back to reassess your approach can reveal better options that align with your heart

Agata had never heard of IUI despite two failed IVF cycles. When she trusted her instinct for less invasive treatment and tried IUI, she conceived on the fourth attempt.

Making major life decisions like changing jobs during fertility treatment demonstrates fearlessness and alignment with your values rather than putting life on hold

Samana changed jobs twice in one year while going through IVF cycles, including interviewing for six rounds while preparing for her successful transfer, showing she refused to let fertility treatment control her entire life.

Your Hell Yes/Hell No intuition will guide you to the right decisions when you trust it

Anne developed the ability to immediately know when something was right for her, like finding her acupuncturist after hearing about it in group coaching. This intuitive decision-making became her guide throughout her successful journey to 21 weeks pregnant.

Making bold life decisions aligned with your desires creates space for miracles

Yulia and her husband decided to move to Berlin during COVID within weeks, then later moved to New Zealand while pregnant. Each bold decision toward their dream life coincided with fertility breakthroughs.

We create rules based on fear that we've never actually challenged or questioned for their efficacy in our unique lives

Rosanne observes that women often worship at the altar of statistics without asking if those statistics actually apply to them, missing opportunities by following everyone else's rules instead of creating their own.

Women can say hell yes to having it all the feminine way

Rosanne's methodology emphasizes feminine receptivity and power, as demonstrated by clients who conceived naturally in their 40s after learning to embrace their feminine energy rather than forcing masculine control patterns.

Partnership requires clarity, not compromise - choosing the right father for your child is your first act as a mother

Sam refused to meet men for coffee unless they confirmed they were open to having children and didn't already have kids, leading her to find her partner at 39 who became the father of her daughter.

Stop doing fertility-related things you don't want to do, but know the energy behind what you choose to continue and discipline yourself to have an amazing attitude about it

Rosanne teaches that when you have clean energy and know why you're doing what you're doing, you begin attracting opportunities, healing, people and your baby because your energy shapes your perception.

Taking a stand for what you really want, not what you could settle for, changes everything

Instead of going to New York after Christmas when hotels were cheaper, Francois insisted they go during Christmas despite the high cost, and they conceived their baby on Friday the 13th of December during that trip.

Just make the fucking decision and stop making excuses

Melissa continues to use this principle in all areas of life, even asking herself 'what would Rosanne do? She would tell me to just make the fucking decision' when facing personal challenges as a new mother.

You don't have to return every text, update everyone on your fertility journey, or accept every baby shower invitation

All social obligations during fertility struggles are made-up rules that women follow out of niceness, but these drain energy needed for their own journey.

Ask yourself 'What do I really desire right now? Peace or am I ready to take up arms in battle over principle?' to position yourself for better choices

This level of discernment helps miracle mamas make excellent choices they love and are proud of, reducing internal conflict and relationship tension.

Commit to full-bodied faith-fueled hell yeses that take you from where you are today to where you want to be

Rosanne explains that fearlessly fertile mamas 'got to know their full bodied faith fueled hell yeses to their core, and they started saying them more boldly and more consistently' which led to their success.

Peace should be your priority during the holidays - use this as a lens to evaluate every invitation, obligation, and decision

Rosanne teaches the simple statement of fact: 'Peace is my priority' and explains how to ask 'if indeed peace was my priority, what would I do in this situation?' for every holiday decision.

Making fertility decisions based on fear of potential future limitations can be an act of love and wisdom

Lyndsay chose not to pursue adoption when her CRPS worsened and she began using a wheelchair 50% of the time, making the decision 'on behalf of a to-be child' because she didn't know where her body would be in the future.

Your desires speak truth, and the feminine takes a stand for her desires while the masculine causes doubt and fear

When women feel called to try another IVF cycle, move to donor eggs, or attempt natural conception regardless of age, these desires represent truth, but masculine patterns will label these desires as selfish or impossible.

Don't stop your life while you're on this fertility journey - you can live and be on this journey and have joy

Caroline was told to plan her wedding during her fertility journey, which brought joy back into her life. She conceived naturally in November, just two months after getting married in September.

You can have boundaries on this journey - give yourself the gift of not doing things that don't make you feel good

Caroline set a boundary of no baby showers for the rest of the year, sending gifts instead. This boundary protected her emotional well-being while she was trying to conceive, and she got pregnant naturally soon after.

You must be willing to change doctors when they don't resonate with you or provide compassionate care - you're running this circus.

Amanda changed fertility specialists twice and switched hospitals mid-pregnancy when told 'here's a diaper, go home' at 10 weeks. Her willingness to advocate for better care directly contributed to her son's survival and her positive pregnancy outcome.

If it's not a hell yes, it's a no - applies to choosing doctors just as much as treatment decisions

Jo used the 'hell yes or hell no' principle to change doctors multiple times, including switching within the same clinic when a highly recommended doctor didn't feel right. This led her to find the specialist who created the embryo that became her baby.

The fertility mindset work deepens your ability to tune into your intuition, which becomes essential as a mother

Robin, mom to 2-year-old Ruby, explains that learning to trust her hell yes during fertility became crucial for motherhood since new challenges constantly arise.

Breaking out of the matrix of what's normal allows you to have experiences that most people don't have and are frankly extraordinary

Rosanne and her family create non-traditional holiday experiences by traveling and doing things differently, giving their son incredibly different experiences rather than following expected patterns

Money complications on fertility journeys are unnecessary because the solution is simple: if you need more money, go make more or take out a loan

Rosanne has coached women who go 'completely apeshit, numb, confused' over money when the solution is straightforward financial planning and action.

If you let money stand in the way of you getting what you need to have this baby, you don't want this baby bad enough

Rosanne's successful clients consistently find ways to invest in mindset work and treatments because they prioritize their baby dreams over money excuses, leading to pregnancies against medical odds.

We waste enormous amounts of time on people-pleasing, saying yes when we want to say no, and being scared to take action

Rosanne's analysis of hundreds of women's schedules reveals consistent patterns of time waste on fear-based behaviors rather than fertility-supporting activities like finding new doctors or joining programs.

Many women talk a big game about being committed to having their baby but back down when it takes them out of their comfort zone and means they have to grow, step up, and make decisions other people might not like.

Rosanne observes that women who create incredible results go all in, while others remain stuck because they won't make the uncomfortable choices required for success.

Reasonable minds can disagree about fertility spending - the question isn't who's right, but which perspective keeps you on track for your baby

Partners can have wildly different opinions about moving forward during economic uncertainty, but the determining factor should be which approach prevents looking back with regret at missed opportunities and lost time

The second critical decision is saying yes to anything that can propel you forward into who you are becoming - the woman who beats the odds

Rosanne made her twelve months leading up to Asher's natural conception her 'year of yes,' giving her word to herself and keeping it to become the woman who beats the odds.

You can either use your free will to compress the time between you and your dream, or stay on the sidelines doing the same old shit

Rosanne's October decision compressed her seven-year journey into twelve months, resulting in natural conception at 43. Every woman featured on her podcast shows similar patterns of breakthrough after implementing her methodology.

Focus on maximizing your chances rather than doing everything perfectly

Claire drank alcohol during lockdown, maintained her preferred gym routine, and only modified behaviors when it felt right for her, yet still conceived successfully at 44.

Success on this journey requires examining where you're keeping your word, making empowered decisions, and taking responsibility instead of blaming others

Rosanne's coaching practice has one woman getting pregnant every 4.08 days because her clients ask themselves where they can be better and take action.

You can live your life and try to conceive simultaneously - vacation and fertility are not mutually exclusive

Alina bought a motorbike while trying to conceive and went on vacation to Santorini despite fertility concerns. Rosanne encouraged her to live fully, and Alina conceived naturally on that vacation, proving you don't have to put life on hold.

You can either choose the miracle or stay in your current situation and not choose a miracle - the choice is always yours

Dr. Nisha faced a clear decision point at 44 with terrible lab values and chose to believe in miracles over statistics, resulting in natural conception. She also shares how her sister applied the same principle of decisive choice to find a new job and house within 5 weeks.

You always know what you want to do in any situation - the idea that you don't is just an excuse and stall tactic

Fear-based training about getting it right and worrying about others' opinions cripples decision-making, but the heart always knows and shouts 'leap, bitch, leap' when something is right.

Great decisions are made quickly with zero entertainment of wishy-washy back and forth nonsense

Indecision distracts from the goal - when you trust yourself, you make decisions fast and course-correct as needed rather than spinning in analysis paralysis.

Two things can be true at the same time — you can want your baby desperately AND live a full, joyful life

Dr. Mariève exemplified 'Yes, and' — Yes I want this baby, and I'm going to ski, have beer, get facials, and live fully. This approach led to conception after four failures.

Standing by your hell yeses and hell nos will help you find unconditional love inside that makes you irresistible to the baby meant for you

The client who just announced her pregnancy trusted herself enough to change things up on her journey and tell her medical team exactly what she wanted, refusing to give up on her vision.

Every time you bet on yourself and follow your heart, even when it scares you, it pays off like a motherfucker

Rosanne's pattern of taking scared leaps led to success in business, faith, love, and bringing her baby boy here at 43.

You have the right to try what feels aligned, even if statistics suggest otherwise

Kathy gave herself permission to try naturally for three months despite her low AMH, asking Rosanne 'do I have the right to ask for my baby to come naturally?' and ultimately succeeding.

Say no instead of being too nice and saying yes to everything - be a grown up about boundaries

This relates to Rosanne's previous episode teaching about boundaries and is part of her systematic approach to helping women break limiting patterns

Women who trust themselves don't need to ask fifty other people's opinions before making a decision because they know that's just a distraction

Rosanne observed this pattern across 12+ years of coaching women to fertility success - those who succeeded made decisions from their instincts rather than endless consultation.

You must do the exact opposite of what your lack and scarcity story tells you to do—this is where action meets belief

If your story is 'I'm too old,' recruit 5 new bump squad members who believe in your dream. If it's 'too expensive,' buy the thing because you're worth it and figure out how to pay for it, like restaurants that buy food expecting to serve it.

Time and money are the biggest excuses people stuck in lack and scarcity use to sabotage their dreams and walk away from giant hell yes decisions in their heart

Women will parade 'doing the prudent thing' when actually doing the short-sighted ridiculous thing, using alleged lack of resources to abandon what their heart knows is right.

You have a choice on your fertility journey - victim or empowered creator

Jessica transformed from feeling like a victim after three miscarriages to recognizing her power to choose. She used tools like 'changing the channel' to shift her mindset and conceived her daughter through IVF.

Come out of the closet as a woman who wants a baby - give yourself permission to be obsessed

Kate spent years apologetically trying not to be obsessed with getting pregnant, which kept her from taking strategic action until she embraced her desire fully.

Success requires being more committed to your dream than to your fear or bullshit excuses

The women featured on this podcast who have beaten single-digit odds share this characteristic - they cover their bases mind and body to avoid regret.

Success comes down to a simple decision - hell yes or hell no - and refusing to look back

Rosanne's successful clients all share the characteristic that they made a decision, picked a lane, took a stand and refused to look back, which distinguishes them from others.

Get out in front of your holiday season by knowing exactly what you want and being able to state it precisely in a single sentence with the fewest commas possible

Rosanne teaches this as step one of her 3-step holiday prep method, emphasizing the same precise communication principles she uses throughout her 12+ years of fertility coaching across 6 continents.

Drop the yoke of tradition if it doesn't feel good to you, and put your brand on what does feel great

Rosanne teaches this as part of giving holidays a fearless twist, suggesting alternatives like charity donations instead of gift exchanges, new menus, or even everyone wearing pajamas if it feels good.

Making a decision is a line of demarcation - you either want to change or you don't, and nobody can strong-arm you into that

Maren was terrified to commit to the program when her husband was out of town, but made the decision alone. This moment of taking responsibility for her own transformation led to conceiving naturally at 41 after three years of trying.

Let the love you have for this child be the guiding principle from which all of your decisions are made on this journey

Rosanne provides specific examples of love-based decisions: letting go of negative relationships, leveling up your support team, finding new physicians, stepping away from news, or finally doing mindset work - all from love rather than lack and scarcity.

When you say hell yes to transforming your mindset, the universe responds quickly - even within weeks

Ali conceived naturally just two weeks into her mindset work with Rosanne, demonstrating the rapid power of commitment to inner transformation.

Indecision and people-pleasing create a pattern of powerlessness that sabotages fertility success

Rosanne shares how during her fertility journey she 'agonized over every decision like a complete fucking wreck' and 'abdicated so much power to people outside of me' despite being decisive as a prosecutor managing dozens of witnesses and multiple law enforcement agencies.

The Hell Yes Experiment requires rating choices as at least a 9 out of 10 to earn a 'hell yes' - anything less is automatically a 'hell no'

Rosanne explains the specific framework: 'This shit has to be at least a nine in your book to get a hell yes. Anything less is a hell no. No convincing, no excuses.'

Speaking your truth in relationships is one of the most loving things you can do because it lets people see the real you

Rosanne teaches that 'It's not rude to speak your truth, nor does it mean you don't love someone when you speak your mind. It's quite possibly one of the most loving things you can do because you're letting them see the real you.'

Women who really live life to the hilt have a magical quality - they're more loving of themselves and others

Rosanne observes: 'Your hair will never be more shiny. Your skin will never be more glowy. There's something magical about women who really live life to the hilt... Women that are really in their power, so loving, not only of themselves, but of other people.'

Hell maybe is a betrayal of the wisdom that flows freely inside you and a wimpy stall tactic

Rosanne explains: 'Hell maybe is like you giving your intuition the finger. It's a betrayal of the wisdom that flows freely inside of you. You know exactly what you want to do.'

Living by hell yes or hell no removes other people's baggage from your life and creates authentic relationships based on choice, not obligation

Rosanne teaches: 'You will also notice that your life isn't so cluttered with other people's baggage when you live by hell yes and hell no... Everyone gets free from ridiculous juvenile expectations to be compliant... you'll come together knowing that whatever you're doing is from a place of loving choice, not obligation.'

When you know exactly what you want, decision making becomes way fucking easier - it's either hell yes or hell no

The equation becomes super simple: Is this going to help me get what I want or not? This stops the spinning in bullshit and creates strategic decision-making rather than just putting fires out in your life.

The long game is about making big, bold, strategic plays that will lead to your bottom line success, not short-sighted small time bullshit that makes you feel good temporarily

Rosanne contrasts strategic long-term thinking with reactive emotional decisions, explaining how successful women focus on outcomes rather than immediate emotional comfort.

Quantum leaps are scary, uncomfortable actions that feel crazy to others but align perfectly with your heart and soul

Rosanne describes them as 'knock down, drag out, white knuckled, sweaty palm, can't see the net, I can't believe I'm fucking doing this, people are gonna think I'm crazy, scary as fuck, full body hell yes leaps.'

It's never too late to change course, even if tickets are purchased or there are financial penalties

A couple hundred dollars in change fees means nothing compared to festering on your uncle's couch enduring insensitive comments and questions from people who know nothing about your fertility journey.

Fear's fingerprints are all over your worst life decisions

Fear causes you to not trust your gut, go along with crowds, avoid investing in yourself, and say no to things you want to say hell yes to.

Going all-in with complete commitment rather than treating mindset work as a hobby creates results

Jennifer emphasized 'I went all in. I wasn't just gonna play around with this. It was all or nothing' and conceived within months of this total commitment after 6 years of trying.

It's either hell yes or hell no - there is no room for hell maybe in the winner's circle

With the clock ticking, women need to be grabbing their journey by the shirt and shaking it. The women who succeed think, believe, and act like women who are invested and that's why they win.

Life decisions should be either 'hell yes' or 'hell no' - 'hell maybe' is for people who haven't decided they're all in

Roseanne conceived naturally at 43 after years of treatment failure by applying decisive mindset principles like this one throughout her journey.

Wishy-washiness and indecision will block you from having what you really want on your fertility journey

After 12+ years coaching women across six continents, Roseanne has observed that decisive action separates successful clients from those who remain stuck.

When you choose the cheaper option instead of what you really want, it always feels cheap and second best

After coaching women across four continents for over a decade, Roseanne has observed this pattern repeatedly in fertility treatment decisions and life choices.

Both 'hell yes' and 'hell no' feel amazing energetically because they represent freedom and owning what's real for you

Through 390+ podcast episodes and years of coaching, Roseanne has taught this energetic principle to help women break free from people-pleasing patterns that drain fertility energy.

When you say 'hell yes' you bring all of your power to the table and are a zillion times more likely to succeed

Roseanne's own success conceiving naturally at 43 came after she made decisive 'hell yes' choices about her approach, and she's replicated this with clients across six continents.

Women who beat the odds don't get immobilized by excuses about timing, money, or practicality - they say 'fuck it, I'm doing this for me' and prioritize their fertility journey

Retreat attendees could have made excuses about leaving during treatment cycles, traveling to Boise, or financial concerns, but instead chose to interrupt their predictable patterns and invest in themselves.

Being a mother must be felt in your soul as part of your life purpose, not just a 'nice to have'

Rosanne teaches that women who overcome incredible odds know in their soul they're meant to be mothers and approach their journey with this definitive knowing rather than equivocal hope.

You cannot afford to have one foot out the door - you must be firmly rooted in your hell yes

Rosanne's clients around the world have beaten insane odds and single digit percentages by bringing complete commitment rather than running around saying 'hell maybe.'

Smart investment means putting bigger money into what actually matters rather than penny-pinching and doing things by halves

Rosanne teaches that since being a mom is part of who you are, strategic pauses help you identify where to invest meaningfully rather than half-hearted approaches that won't get results.

Donor eggs are not settling or less than - they can be the path of joy and ease that leads to your baby

Sam overcame the taboo belief that donor eggs meant 'not my child' and found the process felt 'like building a bear' - fun and exciting, conceiving on her first transfer.

Over-restriction and perfectionism in diet and lifestyle can work against conception

Elise conceived when she loosened her strict fertility diet, having previously eliminated gluten, dairy, sugar, caffeine and alcohol. She got pregnant while eating more freely, similar to Rosanne's experience with raw cheese and champagne.

The process doesn't have to suck — you can find joy and fun even in the midst of fertility treatments

Chrissie transformed her experience by asking her husband for surprise Friday night dates, saying yes to invitations again, and making her final transfer a celebration with music and intention rather than a medical procedure to endure.

Stopping life while trying to conceive actually repels the baby — they want to join a vibrant, joyful life

Chrissie stopped traveling and attending events 'just in case' it interfered with treatment cycles, but once she started saying yes to life again and planning trips, she conceived and celebrated with a beach vacation the day after her positive test.

Stop making medical decisions from a place of comparison to others - make decisions from possibility and what feels right for your situation

Kara got stuck comparing herself to women who conceived naturally instead of choosing IVF from a place of clarity and power, which ultimately led to her successful pregnancy.

This could be your last Thanksgiving before your baby gets here - spend it exactly as you wish rather than following what the family has always done

Rosanne's prayer is that listeners will get and stay pregnant in the next twelve months, making this potentially their final pre-baby holiday to spend on their own terms

Letting this fertility journey suck is a choice - you can be on this journey and still have a life

When Rosanne sees women turn the corner and say 'yes, I can be on this journey and I can have a life,' things blow wide open for them because they stop hinging their happiness on their unborn baby.

Ask yourself what's more important - having a baby or having a baby that's genetically yours

Claire initially said she'd rather adopt than do IVF, but when faced with the choice, she pursued every option including donor eggs and ultimately conceived at 44.

Living your journey begging for crumbs sends out exhausted energy like a billboard saying 'Don't stop here, we're starving over here'

Rosanne contrasts this with how she and her husband were 'saying massive hell yeses to ourselves and living our journey with so much joy' when Asher came to them.