Rosanne shares how to transform your relationship with failure on your fertility journey by expecting more 'no's than yeses. She teaches that each failure brings you closer to success and shares results from her recent clients - 9 pregnancy announcements in 7 weeks.
Rosanne opens by sharing nine recent pregnancy announcements from her clients and introduces the counterintuitive principle that expecting more no's than yeses actually empowers your fertility journey. When approached from commitment to success, failure loses its power over you.
Each failure is an invitation to course correct rather than something personal or shameful. Rosanne teaches that most people replay their failures endlessly, but successful women treat setbacks as stepping stones toward victory.
Rosanne provides practical guidance on greeting failure like an old friend and understanding that it's simply part of pursuing big dreams. She offers a journaling exercise to improve your relationship with setbacks and an empowering intention to reframe your mindset.
“in the pursuit of that which you desire, expect more no's than yeses”
— Rosanne Austin▶ 2:04
Expect more no's than yeses and treat failure like an old friend. When you expect failure from a place of commitment to success, it has zero power over you - it's simply part of the equation toward getting your baby.
“When you expect failure or when you expect to hear no's from a place of commitment to your success or commitment to hearing yes, the noes and failures along the way have zero power over you”
— Rosanne Austin▶ 2:25
When you expect failure from a place of commitment to success, failures along the way have zero power over you. Each failure becomes an invitation to course correct rather than something to shame yourself about.
“each no brings you one step closer to yes. Each failure brings you one step closer to victory”
— Rosanne Austin▶ 3:48
Treat each setback as bringing you one step closer to yes. Instead of replaying failures, see them as course corrections. Greet failure like an old friend and remember that victory is on her way.
“When failure shows up at your door, say hello, failure. I was expecting you. Victory? Well, she's right on her way”
— Rosanne Austin▶ 4:39
Say hello to failure like you were expecting it, because victory is right on her way. Don't let failure make you doubt everything - it's simply part of the process when you're committed to your dreams.
“failure is not final. Your past failures, the past disappointments, they just need a makeover. There's nothing about them that is a verdict for you on this journey unless you make them so”
— Rosanne Austin▶ 7:02
Past failures don't predict your future unless you make them. Failure is not final - your past disappointments just need a makeover. They're only a verdict if you decide they are.
A simple exercise to take your power back from fertility setbacks
Expect failures as part of the process
Understand that expecting more no's than yeses is normal and actually empowering when you're committed to success
Reframe each setback
See each failure as bringing you one step closer to yes and as an invitation to course correct rather than something shameful
Write a letter to failure
Bust out your journal and write a letter to 'no' or 'failure' telling them you want a better relationship and watch how that conversation unfolds
Set an empowering intention
Use the intention: 'My failures demonstrate my commitment to succeed' to reframe your mindset about setbacks
In the pursuit of your baby, expect more no's than yeses - this expectation actually affirms your power rather than diminishes it
Nine of Rosanne's clients announced pregnancies in seven weeks after facing repeated failures, advanced maternal age, and unexplained infertility diagnoses.
Each failure is an invitation to course correct, not something personal or shameful
Rosanne conceived naturally at 43 after years of fertility treatment failure by applying this principle to her own journey.
Each no brings you one step closer to yes - this runs counter to how we're typically conditioned but is a crucial mindset shift
The nine women who announced pregnancies in the past seven weeks heard devastating noes and faced repeated failures before their victories.
When failure shows up, greet it like an old friend: 'Hello, failure. I was expecting you. Victory is right on her way'
This approach allowed Rosanne's clients to stay in the game when most people would quit, leading to their recent pregnancy announcements despite previous setbacks.
Failure is not final - your past failures just need a makeover, they're not a verdict unless you make them so
Rosanne conceived naturally at 43 despite years of treatment failure, proving past outcomes don't determine future results.
Most people don't have the guts to stay in the game, but investing time and effort to change what you think makes you different
The nine recent pregnancy announcements came from women who stayed committed to changing their mindset despite multiple setbacks and challenging diagnoses.
Expecting to move through life only getting green lights and never having pain is lunacy and a recipe for mediocrity
Rosanne's successful clients who announced pregnancies recently all moved through significant pain and setbacks rather than avoiding them.
In the pursuit of your baby, expect more no's than yeses - this expectation actually affirms your power rather than diminishes it
▶ 2:04Each failure is an invitation to course correct, not something personal or shameful
▶ 3:17Each no brings you one step closer to yes - this runs counter to how we're typically conditioned but is a crucial mindset shift
▶ 3:48When failure shows up, greet it like an old friend: 'Hello, failure. I was expecting you. Victory is right on her way'
▶ 4:39Failure is not final - your past failures just need a makeover, they're not a verdict unless you make them so
▶ 7:02Most people don't have the guts to stay in the game, but investing time and effort to change what you think makes you different
▶ 6:32Expecting to move through life only getting green lights and never having pain is lunacy and a recipe for mediocrity
▶ 7:45“Past failures predict future outcomes and should be feared”
CONSIDER: Each failure brings you closer to success and demonstrates your commitment to succeed
“Failure is shameful and personal”
CONSIDER: Failure is simply an invitation to course correct and part of the price of doing business toward your dreams
“in the pursuit of that which you desire, expect more no's than yeses”
“each no brings you one step closer to yes. Each failure brings you one step closer to victory”
“When failure shows up at your door, say hello, failure. I was expecting you. Victory? Well, she's right on her way. Would you like a glass of champagne while we wait?”
“failure is not final”
“Most people don't have the guts to stay in the game. But you, mama, you aren't most people”
“My failures demonstrate my commitment to succeed”
EP144 Treatment Failures Don’t Predict the Future: How She Had Her Baby Naturally
A doctor-lawyer with rock-bottom AMH conceived naturally just days before starting aggressive IVF after learning one crucial mindset shift.
EP368: The New Rules of Fertility #3: The Rise of Soft Power
If trying harder were the answer, you'd already be pregnant - discover why soft power is the new path to fertility success.
EP 366: The New Rules of Fertility #2: Evolving Away From Effort
What if the exhausting 'effort' you're putting into your fertility journey is actually pushing your baby away?
Frameworks & Methods
Common Beliefs
Past treatment failures don't predict future success - your history is not your destiny
Dr. Kathy had AMH of 0.23, failed IUIs, miscarriage, and failed IVF that produced only one egg, yet conceived naturally at 37 and is now 34 weeks pregnant with her son.
High-achieving women are especially susceptible to the seduction of statistics and can get trapped in their analytical minds
Dr. Kathy, both a physician and lawyer, went down the 'rabbit hole' of AMH research and statistics, initially trusting science more than her body despite doctors having more faith in her than she had in herself.
If trying harder were the answer to fertility success, women would already be pregnant - the issue isn't lack of effort but the wrong approach
Women featured on the Fearlessly Fertile podcast who succeeded were told they had less than 1% chances and couldn't get pregnant with their own eggs, yet conceived by shifting away from force-based approaches.
Soft power is about alignment, emotional regulation, clarity, vision, receptivity and influence - not about being passive or giving up
Every woman who appeared on the Fearlessly Fertile podcast exercised soft power by ending the pushing and desperation of force and stepping into influence, clarity, certainty, and faith.
