Reframing Setbacks

Men often focus on what they'll lose by having a baby rather than what the family will gain, which creates resistance and delays starting the fertility journey

Jon delayed trying for two years because he focused on loss of sleep, complications with existing children, and added stress rather than considering what a baby would bring to their blended family.

A baby becomes the connecting force that brings blended families together and creates lasting bonds between all the children

Jon describes how their son Wilfred became 'the glue' connecting all their children from previous relationships, noting that 'when they see Wolfie, their faces light up' and he will be what connects all the kids when the parents are gone.

When you can accept that you're on this journey and stop making it wrong, you can actually enjoy the process and see the gifts it brings

Jennifer went from seeing her fertility journey as a curse to genuinely viewing it as a gift that made her a better person. She was able to find peace with her situation while still maintaining her determination to keep going for as long as it took.

Your body knows what she's doing - trust her even through loss

Caroline reframed three miscarriages as evidence her body was working, not broken. She told herself 'my body is doing what it knows how to do' and conceived naturally on her fourth pregnancy, now 24 weeks pregnant.

The pain and struggle of your fertility journey disappears once you have your baby in your arms - nothing else matters

Trish, who struggled for years before conceiving her daughter Geordie and is now pregnant again, shares that the relief and magnitude of love outweighs all the grief, sadness and disappointment from the journey.

Apparent bad omens can become catalysts for breakthrough when reframed properly

Robin saw a black cat before her transfer and panicked about bad luck. This triggered her to work with her therapist and carry her father's picture to the transfer, transforming guilt into support and leading to her successful pregnancy.

Letting go of past failures and not grieving them as failures shifts your energy toward success

Diana didn't see her 4 failed IVF cycles as failures - the first was learning, the others were preparation, and by November she completely let go and stopped dieting.

Depression and baby fever can actually be a turning point that leads to your breakthrough

After COVID, Yasemin fell into depression with obsessive thoughts about having a child, which became her turning point to seek new medical opinions and ultimately find success.

Looking backward at all your failures keeps you stuck - you need to look forward and envision your life with your baby

Marina was always focusing on past failed cycles until she started visualizing herself with her husband and two kids at the beach, which helped her conceive embryo number 15.

Donor egg conception can become an exciting, even fun experience once you move past initial fears and judgments

Kelly went from thinking donor eggs were 'something out of a sci-fi movie' to finding the process 'almost fun' and celebrating each successful milestone. She got 9 embryos compared to only 1 from her own eggs.

You can interrupt catastrophic thinking patterns in real-time during fertility treatment

Robin learned to interrupt spiraling thoughts when only 3 eggs fertilized during her final IVF, using 'I trust my body, I trust my baby, I trust Gus' instead of going to 'crazy town' like previous cycles.

Comparison and jealousy of other people's pregnancies is a major saboteur that keeps you focused on everyone else's story instead of your own

Tracy struggled with jealousy every time someone announced a pregnancy, asking 'why them, why not me' until she learned to remember that not everyone shares their full fertility story and to focus on her own unique journey.

Shifting from asking God for a baby like a child asking for a pony to knowing God is excited to give you this gift transforms your entire relationship with fertility

Kate realized she felt like an annoying child asking for a baby, then shifted to understanding God was more excited than she was to give her this gift - she conceived within weeks of this realization.

Begging for your baby sends the wrong message to the universe

Catherine realized that from day one on her honeymoon, when she was praying 'please let me get pregnant' in Italian churches, she was telling the universe 'I don't have a baby' and creating a self-fulfilling prophecy of lack.

You can tell when someone is going to be successful based on how they think about their past experiences and setbacks

Lavinia was able to reframe her pregnancy loss as proof she could conceive rather than evidence of failure, demonstrating the thinking pattern that leads to eventual success.

IVF is not forcing - you're bringing sperm and egg together and allowing nature to take it from there, even with ICSI

Austin clarifies that IVF is simply using an opportunity and bringing elements together, while nature handles the rest of the process

The woman who beats the odds makes her age irrelevant, her diagnosis irrelevant, her past failures irrelevant, her past mistakes irrelevant

Rosanne made her age irrelevant by conceiving naturally at 43, and her past treatment failures irrelevant by transforming her mindset and approach to fertility.

Two people can approach IVF with completely different energy - one with excitement and opportunity, another with resentment and financial stress - creating vastly different results

Rosanne explains women with worse numbers, older age, and terrible diagnoses get pregnant naturally when their energy matches excitement and anticipation, while those in fear create fear-based results.

Your brain operates on pattern recognition with 95% of daily actions being subconscious, and 60% of that subconscious activity is negatively oriented—where you focus gets amplified

This neurological fact explains why women focused on what's not working create more negativity, while those focused on how their baby can come achieve different results, as demonstrated across 342+ podcast episodes.

Women having babies in their 40s tend to have extremely long longevity, increasing the possibility of living well into the 90s

Recent research shows that women who have babies in their 40s have increased longevity by 'some insane percentage,' contradicting fears about being too old to parent effectively.

Failed IVF cycles can be reframed as wins when viewed through the lens of possibility rather than loss

When Krysten's first embryo transfer was cancelled due to lining issues, she applied Rosanne's teaching that 'every little thing is a win' - getting the egg was a win, timing issues didn't mean it wouldn't work, just meant trying again.

Success is a process - not everything is going to work out the first time, and just because something doesn't work immediately doesn't mean you are a failure

Rosanne's clients are famous for beating the odds on their fertility journeys, demonstrating that persistence through apparent 'failures' leads to ultimate success.

The meaning of failure is personal and most people were told it means you suck - this interpretation will make you quit

Rosanne overcame years of fertility treatment failure by not taking setbacks personally, ultimately conceiving naturally at 43 when medicine had given up on her.

If you get into a place where you consider every single thing that doesn't work out a failure, you're just stacking failures and you won't try again

Rosanne's fearlessly fertile method teaches women to reframe setbacks, which has helped women across the globe beat the odds including her own success after multiple treatment failures.

Food cravings come from your microbiome, not mental weakness - bacteria send signals for dopamine in exchange for processed foods

Dr. Toker explains that when you crave a donut, your microbiome is sending signals to your brain promising dopamine release in exchange for the high sugar, fat, and seed oil content that feeds certain bacterial populations

Having children later in life provides the benefit of wisdom and discernment to create better family foundations

Hector and Elise married at 42 and 40 respectively, and he noted they were 'instilled with a lot of wisdom' that made it 'very easily detectable to see okay, this is not good, this is good' when creating their family foundation.

Your perception shapes your reality because it controls how you interpret everything coming into your world, based on whether you believe life is happening to you or for you

If you're 50 trying to conceive, you cannot afford to perceive you have no options or see circumstances as dead ends - you must see them as building blocks taking you to supportive communities of young moms in their 50s.

Take inventory of your favorite lessons from 2024 with no shame, no guilt, just the lesson - this wisdom will carry you forward in 2025

Rosanne instructs to write down lessons for 10 minutes to slow your brain down and 'open up the wisdom that's waiting for you in those lessons' because this different way of thinking is critical for breakthrough.

Pain can become purpose when you consciously choose to help others through similar experiences rather than staying in victimhood

Lyndsay transformed from suicidal depression over her CRPS diagnosis to hosting The Pain Game podcast, saying 'what has happened to me is a gift' and choosing daily to see her pain as a blessing rather than a curse.

Lab results are just a snapshot in time and don't determine your fertility potential permanently

Marc Sklar explains that hormonal labs drawn on the wrong cycle day (like day 18 instead of day 3) have limited value, and that fluctuations are normal throughout a cycle.

You can turn this around on a dime - all the lies about not having enough resources or judgment are simply faith in the opposite direction

Rosanne's 12+ years of coaching show women can shift from despair to success quickly when they redirect their focus. The recent podcast recordings prove this rapid transformation is possible.

Shame, jealousy, and intense pressure on each cycle messes with your head and causes part of you to shut down

When women put pressure for 'this to be the one cycle that works' they find it hard to get excited, believe, or muster energy to keep going and start agreeing with their sabotage patterns

Every month is a new month - you can reclaim your life back with this perspective

Caroline used this reframe to move through disappointment when her period came, knowing she was one month closer to her wedding and had been taking supplements longer, creating forward momentum instead of defeat.

Shift from 'things happen TO us' to 'things happen FOR us' - this reframe changes your entire energy

Kara specifically mentions this mindset shift from the Full Throttle program helped her not just with fertility but with being a better wife, mother, and person overall.

Working harder always puts you at a deficit and is failure-focused, making you the loser in your own equation

Austin observes that 'whenever you think to yourself, I need to work harder, you don't ever really take a moment to look at your what you're doing and and celebrate it. This is why I say that it's always you at a deficit.'

Answer questions about your sex life from love and commitment, not from anger or frustration

Rosanne emphasizes 'don't answer this question from anger. Really come from a place of love, come from a place of commitment to success in your relationship' based on her experience that anger-based answers are 'laden with stories and saboteur voices'

Pregnancy itself is labeled as the number one 'problem' on every medical chart, framing birth as pathology rather than normal biological function

Dr. Fischbein realized after 30+ years that when he asked 'Do you have any other medical problems?' he was implying pregnancy was the first problem - highlighting how medical language shapes perception.

Success isn't about everything working perfectly—it's about your ability to adapt and navigate circumstances that aren't ideal

Rosanne conceived naturally at 43 after years of fertility treatment failure by learning to redirect and adapt when her original plans didn't work.

Focus on your recent past for confidence building rather than digging up ancient wounds from years ago

Rosanne explains that you're not the same person today that you were when you started 2023, so the recent past is more reflective of who you actually are than the person you were 10-15 years ago

Have a growth mindset—this is happening for you, not to you, and you'll become a better version of yourself

Natalia's fertility struggle and postpartum challenges made her more compassionate, present with her children, and able to receive help from her husband

The challenge is your chance - fertility struggles are opportunities for growth, not obstacles to overcome

Rosanne's clients consistently beat insane odds when they make this shift, with 12 women getting pregnant in the past two months at time of recording

Feeling entitled to pregnancy results based on time, money, or effort invested is a form of victimhood that leads to giving up

Women who think 'I've been trying for 3 years, where's my baby?' or 'I've spent $75,000, where's my baby?' often quit their journey instead of adjusting their approach.

Empowered women view failed cycles and setbacks as data rather than reasons to quit

Marina succeeded after 15 embryo transfers by approaching her clinic in an entirely new way, taking empowered action instead of staying stuck in entitlement about her previous failures.

Bitter creates blocks to your baby - you've got to get better at moving from bitter so that you can do better

After 9 years coaching women to fertility success, there's a consistent through line among successful women from all walks of life - physicians, lawyers, teachers, nurses, engineers with advanced degrees from around the world.

The exercise is to list five things you're bitter about, then for each one ask: How can I be better as a result of this? How did this work out for me?

For example, if a fertility doctor relationship didn't work out, you can get better by developing more discernment for interviewing clinics and getting clearer about what you want in a partnership for your bump squad.

Mother's Day can be transformed from a painful reminder into a powerful declaration of what you're calling in through conscious choice and focused intention

Rosanne conceived naturally at 43 after years of fertility treatment failure by applying these same mindset principles of focusing on what she desired rather than what she lacked.

When you focus on the problem, the problem gets the energy—when your innate fertility is the focus, your fertility gets the energy

The difference between saying 'I've been trying to conceive for six years and nothing is coming of it' versus 'we know our natural state is fertility, how can you help us get there from where we are today' creates totally different energy and results.

Recessions are predictable cycles that pass — you've likely survived 3-4 already without lasting impact

Since World War II, documented recessions occurred in 1945, 1949, 1953, 1957, 1960, 1970, 1973-75, 1980-82, 1990-91, 2001, 2008-09, and 2020. If born in the 1980s, you've survived four recessions.

The biggest mistake women make is thinking their problems exist because the baby isn't here, when the problem existed before - it's a mindset that views life as happening TO them rather than FOR them

Rosanne identified this pattern across 12+ years coaching women ages 28-54 across six continents, observing that successful clients shift from victim mentality to empowerment

This fertility journey is preparation time - instead of being trapped in fear and negativity, use this time to prepare and become truly ready to receive your child

Unlike women who 'sneeze and get pregnant,' Rosanne notes that women on longer journeys have the opportunity to use time wisely for preparation rather than staying stuck

Health crises can become catalysts for your most abundant chapter when you refuse to let the diagnosis define your future

Wendee Saunders used open heart surgery to launch a fashion brand and book project, demonstrating how she transformed a life-threatening diagnosis into expanded possibilities for her 50s

When things look worst, something good is coming - the last hour breakthrough often happens when you're prepared to go in a completely different direction

Greg and Tania were approved for donor eggs and ready to proceed with a different plan when Tania discovered she was naturally pregnant, proving that apparent setbacks can precede breakthroughs.

The primary driver for successful women shifts from fear to desire - they become focused on seeing the scenes in their heart play out in their life

Rosanne identified this pattern after coaching women globally for 8+ years. Her own success conceiving naturally at 43 came from focusing on moments like Asher's slumber party invitation rather than fear-based thinking.

Any path to success is absolutely littered with a junkyard of failure - overnight success is complete bullshit

Rosanne conceived naturally at 43 after years of fertility treatment failure, demonstrating that success comes through persistence despite repeated setbacks.

Celebrating failure is giving the finger to fear, other people's estimations, and statistics

Rosanne teaches women worldwide how to develop fertility-specific mindset skills, different from career success skills, with 51 miracle mamas recorded at the time of this episode.

When you change your mindset, you start seeing failure as getting closer to success - nobody fails all the time

Rosanne's Fearlessly Fertile Method has helped women around the world make their mom dreams come true, as evidenced by the 51 miracle mamas this year alone.

Make a list of your 20-25 most horrific failures and ask what you love about each one

This exercise reveals characteristics like resourcefulness and resilience that women don't recognize in themselves, showing them they're 'rather gangster' and revitalizing their resolve.

The cure for self-pity is recognizing 'I get to do this' - you get to pursue your dream of having a baby

Rosanne learned from her mentor that instead of seeing the fertility journey as a curse or albatross, recognizing it as a privilege to pursue your dream shifts you from victim to empowered and puts power back in your hands.

Feeling sorry for yourself is different from being in pain and is self-sabotage that blasphemes your power

Rosanne distinguishes between valid emotions like disappointment and fear versus the disempowered state of self-pity that prevents women from taking solutions offered to them.

We need to kill the martyr mother mentality - if you're choosing suffering and doing things the most challenging way possible, you're already signing up for that pattern

Lauren points out that cultural messaging of 'no pain, no gain' and 'suffer to prove you deserve it' creates resistance to pleasure even before becoming a mother.

You must refuse to wait for external markers and choose to believe in your baby from conception, not after reaching 'safe' milestones

Dr. Nisha deliberately refused to wait for first trimester markers, blood tests, or anatomy scans to believe in her pregnancy after experiencing a previous miscarriage. She chose to believe her daughter was there for a reason from the beginning.

Your worst fears about your fertility journey coming true doesn't mean your dream is over - it's often the beginning of your transformation

Betty had always feared she wouldn't have kids, and when diagnosed with stage 4 endometriosis all over her ovaries after ruptured cysts, she thought her worst nightmare was coming true but went on to conceive her miracle baby boy.

Sometimes only getting a few eggs or embryos is exactly what's needed - quality over quantity

Betty's donor only produced 6 eggs when they expected many more, resulting in just 2 embryos, but one successful transfer led to her current 22-week pregnancy with one embryo still frozen.

Great decisions are made understanding there are no wrong answers, just more information for your next decision

This ingredient dismantles pressure to be right, recognizing that Edison and Einstein's willingness to be wrong led to major breakthroughs in science and medicine.

An early miscarriage can actually be a sign that conception is possible rather than evidence of failure

When Samana experienced an early miscarriage after her first positive test, Rosanne reframed it as 'a huge sign' from her baby rather than a failure, helping Samana see it as progress toward her goal.

When you can look at where you are without judgment, you can approach gaps in awareness with strategy instead of negativity

Rosanne teaches that where you are on the journey is just a result and data point, not something to shame yourself about, which allows for strategic improvement.

Gratitude is an expression of faith that becomes a golden ticket to freedom from paralyzing fear and uncertainty when applied to both good and devastating experiences

Rosanne conceived naturally at 43 after years of treatment failure by developing gratitude practices that helped her navigate fertility setbacks without being paralyzed by fear.

When you focus on seeing opportunities rather than obstacles, you become aware of resources and avenues that others simply don't see

One of Rosanne's clients is now 18 weeks pregnant after years of trying, and another mama sent an update with a picture of her baby girl who is now almost a year old.

A canceled cycle can be the best opportunity to get your mind and body working together instead of fighting like teenage girls

Rosanne teaches women to use the 8-week break between cycles to complete her program, allowing them to enter their next cycle with aligned mind-body connection rather than internal conflict.

Instead of reacting like a victim when you see pregnant women, be the first person to congratulate them with your whole heart

This is part of Rosanne's 72-hour challenge based on her methodology that has helped women around the world make their mom dreams come true

When you look at overwhelming confusion or emptiness with wonderment instead of fear, something remarkable happens — the darkness turns to light

Vernon Howard's work demonstrates that being cheerfully curious about difficult states as new adventures in self-discovery transforms how you see circumstances in your life.

Heart-based pursuits like fertility have no linear progression or guarantees unlike career pursuits, making them fundamentally different and harder for others to understand

Unlike law or medical school where you generally get a job after jumping through hoops, the pursuit of motherhood has no immediate reassurances, as demonstrated by Rosanne's own journey of treatment failures before natural conception.

Women should use the affirmation 'I am a glorious, highly fertile woman' instead of accepting medical labels like 'geriatric pregnancy' or 'advanced maternal age'

Dr. Northrup specifically created this affirmation for Rosanne's type-A professional clients and emphasizes rejecting harmful medical terminology that programs limiting beliefs about fertility and age.

Two things can be true at the same time - someone can love you and still reject your boundary for their own reasons

Rosanne explains this complex thinking using the IVF/male factor example, showing how both people can love each other but have incompatible boundaries that change their relationship roles.

The fertility journey is preparation for the relationship challenges of parenthood

Kirsty realized that if she had conceived in the first month or two, she would have had a newborn baby but still wouldn't know how to tell her husband what she needed from him.

Two truths can exist simultaneously - there can be legitimate tragedy and real gifts in the same time period

Despite 2020's global challenges, Rosanne's team had exceptional success in their work, writing, and projects, proving that abundance and difficulty can coexist.

The only true failures are quitters - everything else is moving in the direction of what you want

Rosanne learned this principle from her mentor and applies it to fertility journeys where women think setbacks are failures, when actually continuing to try means success is still possible.

Crisis moments in fertility journeys are actually gifts that wake you up to living in alignment with your true purpose

Both Dr. Wei and Rosanne left successful careers (OB-GYN and prosecutor respectively) after their health crises showed them they were not living in integrity with their values.

Clothing sizing is purposely designed to be confusing because it's based on each brand's specific target customer, not your actual body

Morgan Wider reveals from her corporate experience at Gap Inc that a size 6 fits differently across Gap, Banana Republic, and Old Navy because each brand targets different customers with different lifestyles and body types.

The real goal isn't getting pregnant - it's becoming a mother and experiencing unconditional love, which you can start practicing now

Chris Axelrad, who has two adopted daughters he couldn't imagine loving more, teaches that the desire for a baby is really seeking unconditional love, and practicing self-love now awakens that creative seed within

Every single client would tell you that the 'no's' they got gave them an opportunity to learn something that proved absolutely critical to their success on this journey

Austin references world-renowned doctors featured on her podcast like Dr. Siegel and Dr. Kiltz, as well as her medical professional clients, who all validate this principle through their own experiences and patient outcomes.

Not letting the past dictate the future means recognizing that previous treatment failures don't determine current outcomes

Dr. Kate had seven embryos survive to day three but none to day five in one cycle, yet conceived with her single embryo from the next cycle after applying mindset work.

The simple question 'Is this actually true?' can completely transform how you see your circumstances and open up new possibilities.

When Anne Marie questioned whether she was really a 'barren orphan,' she realized she had abundant family through her husband, brother, and close friends - shifting from scarcity to abundance thinking.

Infertility is a gift that teaches you to shift and change to find happiness exactly where you are

Dr. Kiltz, who has guided thousands through fertility journeys, teaches that the struggle is cleansing and forces growth that wouldn't happen otherwise.

When you have setbacks, double down on faith instead of abandoning it

After miscarriage with last embryo, Rosanne doubled down on mindset work, kept teaching women, and conceived naturally at 43

The healing power of awesome comes from actively seeking what's beneficial about your current circumstances instead of focusing only on what's wrong

When you focus on what's awesome about now, you notice physical changes - the tightness goes away in your heart and your whole energetic state shifts to possibility.

The mistake most of us make is judging our circumstances only based on what we can see - we can't see what's brewing underneath

Rosanne's transition from thinking she would retire in courthouse hallways to having global reach demonstrates how current circumstances don't reveal future possibilities.

When you see yourself as the steward of something truly sacred, you own challenges like Wonder Woman on crack - challenges, disappointments, and haters just fuel the fire

This mirrors Rosanne's own journey through years of fertility treatment failure, where she developed the resilience that led to natural conception at 43.

A woman who beats the odds focuses her precious energy on what she can love about her journey, not what she lost or what didn't happen

Rosanne demonstrates this principle personally - she focuses on the gifts from her years of treatment failure rather than dwelling on the losses, which led to her natural conception at 43.

Success stories exist everywhere when you change your focus from fear to possibility

Beth discovered her friend had babies naturally at 36, 39, and 40 after IVF failed, plus other success stories 'came out of the woodwork' when she stopped focusing on low-vibe message boards

Making your baby an object to be obtained is emotionally repulsive and creates unhealthy dynamics

Rosanne explains this is like dating someone desperate who sees you as an object to fix their problems - it creates instinctive rejection and repulsion.

The fertility journey is actually preparation time to develop the masculine-feminine balance and self-care skills you'll need as a mother

Rosanne shares how every skill she learned on her fertility journey - patience, boundaries, nurturing, discernment - she used within the first year of Asher's life.

Mothering is actually masculine energy - giving, caretaking, putting others' needs first - so the fertility journey is your time to be in feminine receiving energy

Rachel explains how mothering involves giving breast milk, sleep, time, energy constantly, which is why she's grateful for the preparatory feminine season before her business goals manifest.

Fear can give you an unfair advantage when you learn to use it wisely - being willing to stand in fear empowers you to see opportunities most people can't or won't

Rosanne teaches that with practice and commitment, the things that used to scare you melt away and your entire world opens up beyond the myopic lens of fear.

The key question to transform your journey is: How is my journey preparing me for my baby?

This reframe helped Rosanne move from victim to empowered leader, leading to natural conception at 43. She now teaches women across six continents to ask this question to transform their fertility experience and prepare for motherhood.

Being the woman who beats the odds means focusing on how this can work for her, not getting stuck in the weeds over what isn't working

The retreat attendees demonstrate this by being solution-oriented women who don't back down but double down, picking themselves up and straightening their crowns to keep moving forward on their journey.

Fear on the fertility journey is largely driven by lack and scarcity thinking - worrying about running out of time, money, chances, or support

Rosanne observed that even badass women who can inject progesterone in oil without flinching will be reduced to tears over a Pampers commercial because of scarcity-based fear of what they don't have.

Ask yourself 'What am I making this mean?' to take control of your thoughts when setbacks occur

This question empowers women to examine the meaning they attribute to events like getting their period, recognizing that they alone decide what anything means in their life.

Always ask if the negative meaning you're attributing is the only possible meaning

Rosanne teaches that when you find yourself giving negative meaning to events, you can choose to see them differently - like viewing your period as another chance rather than a failure.

For every negative what-if, there is an equally persuasive positive possibility - the negative ones might be louder but that doesn't make them right

Rosanne Austin defied the odds using mindset technology after years of treatment failure, and now teaches women around the world to beat the odds by controlling their focus on positive possibilities.

When failure shows up, greet it like an old friend: 'Hello, failure. I was expecting you. Victory is right on her way'

This approach allowed Rosanne's clients to stay in the game when most people would quit, leading to their recent pregnancy announcements despite previous setbacks.

The simple question 'What do I really want?' instantly interrupts negative thought patterns and refocuses you on your goal of getting pregnant

This is the second step in Rosanne's proven framework that helped her conceive naturally at 43 and now helps women worldwide break free from mental spinning to achieve fertility success.

Being fearless isn't about never feeling fear - it's about developing resilience to look beyond current circumstances and evidence to the contrary

Rosanne clarifies that mindset work is not 'a frontal lobe lobotomy' but rather building resilience, as she demonstrated when she conceived naturally despite years of treatment failures.

A positive pregnancy test followed by loss is actually proof that you CAN get pregnant - it's evidence of your body's ability, not failure

Lavinia had a positive pregnancy test that ended in loss, which she initially saw as her 'rock bottom.' Through mindset work, she reframed it as proof she could get pregnant and just needed to find the way to stay pregnant.

There is a woman right now on a planet of almost 8 billion people who is older than you, has a worse diagnosis, and is giving birth somewhere

Recent data shows a baby boom for women 40 and up, and the US Census confirms this trend. Women are getting pregnant naturally and with IVF in their 40s and 50s all the time.

Gratitude does not require denial about anything in your life - it's an acknowledgment of what is true, including the good, bad, and ugly

Women who succeed on the fertility journey learn to find gratitude even in dark moments, which keeps them rooted in truth and opens doors to peace during treatment failures.

Forty isn't old for highly successful women - it's when they're truly beginning to blossom after spending their twenties and thirties mastering their craft

By forty, successful women are in their best financial position, know themselves better, are more discerning, and have figured out what they deserve rather than settling for someone living on his mom's couch playing Dungeons and Dragons.

Fertility struggles are a gift that forces you to examine your lifestyle, relationships, and create an environment that truly welcomes life

Rosanne Austin shares how her own fertility journey required becoming a different person, moving from working 80-hour weeks as a prosecutor living on caffeine to addressing root causes, ultimately conceiving naturally at 43.

Financial concerns about fertility treatments stem from putting a price tag on your child

Chris realized after having his son that worrying about IVF costs was 'stupid to think about that way' because 'you're putting a price tag on your child' and the child will cost more than treatments anyway over 18 years.

Failure only happens when you quit - as long as you're not quitting, the ball is in play and you have opportunities

Rosanne conceived naturally at 43 after years of fertility treatment failure by changing her relationship with failure and never quitting despite medical professionals giving up on her.

You can reframe negative medical labels with 'yes and' - like 'I am a poor responder and I will find the right solution for me' or 'I'm a poor responder to shit that doesn't work for me'

Rosanne teaches specific language patterns to reclaim labels like 'geriatric,' 'poor responder,' or 'difficult case' rather than accepting them as absolute truth

Your partner's children are not the real issue - they're little human beings who give context to drama that exists separately from them

Rosanne emphasizes that good women would never hate children, and the drama comes from deeper issues of fear, lack, and unworthiness rather than the kids themselves

'What if it doesn't work' implies destination thinking - that if something doesn't work, you're stuck there, when it only means that particular instance didn't work

The fertility journey is fluid by nature and treating it as a destination creates the victim mentality of 'I can't catch a break' that keeps women stuck.

Your baby is trying so hard to come to you - miscarriages can be signs that your baby wants to come but not in that particular way

After Linda's 4th miscarriage, this reframe helped her feel gratitude and see it as a message to pivot to donor eggs rather than falling into despair

Multiple rounds of IVF can make you think 'if medicine can't help me, nothing can' - but treatment is simply an opportunity, you are still the answer

Women build cases against themselves based on number of treatment failures, but need to ask what within them can be lovingly adjusted so the next cycle can be different

Being an older mother brings maturity, security, and contentment that benefits the child

Heather at 47 describes feeling more grounded, secure in her career and relationships than she would have been in her twenties or thirties, and notes that Emily is consistently described as a content baby.

You don't fail until you give up - everything before that is part of the process

Rosanne reframes setbacks and challenges as part of the journey rather than failures, noting how people rush to comfort those who give up but question those who persist.

Stop thinking like a victim and instead of asking 'why is this happening to me?' ask 'why is this happening FOR me?'

Kirsty shares that this shift helped her realize not only was her son meant for her, but the entire journey was meant for her growth and enlightenment.

The fertility journey is an invitation to discover your power, not a vending machine where you insert time and money for guaranteed results

Recent client announced pregnancy after group visualization and meditation support, recognizing that community holding space helped her succeed after multiple canceled cycles.

Chemical pregnancies provide valuable diagnostic clues rather than just representing failure

When Megan had her first natural chemical pregnancy during Rosanne's program, she reframed it as proof she could conceive naturally and that her husband's sperm could reach her egg, plus gained clues about her immune system.

You cannot expect your partner to feel exactly the same drive to have a baby because they are their own person with their own experience

Rosanne emphasizes that as a woman who conceived naturally at 43 despite years of treatment failure, she understands that men and women experience fertility journeys differently - women carry babies and endure most medical procedures.

Your partner may be all in on their terms, which doesn't necessarily mean they're not committed to your happiness and willing to go whatever lengths you want to go

Rosanne's experience coaching women for 12+ years shows that partners often express commitment differently - they may not want to talk about it as much or wear emotions the same way but are still supportive.

Saying no to yourself is actually one of the most reckless things you can do in your life and on this journey, despite appearing logical and sensible

Rosanne explains that belief systems driving the 'no' will hide and parade as logic and reason when they are actually the absolute opposite of sensible decision-making.

Age is a piece of information, not a fucking verdict on your fertility dreams

Carolyn conceived naturally at 45 after IVF failed, proving that age-based yeah, buts belong in the 'yeah, but incinerator' rather than controlling decision making.

You can be fertile and not pregnant - these are two different things

Rosanne coached Carolyn to 'recognize you are fertile. You're having your period. It is regular. You are ovulating' instead of focusing on why she wasn't pregnant yet.

Things are happening FOR you, not TO you—smart women make this shift from victim mentality to creator in their lives

This perspective shift changed everything for Rosanne in the 12 months preceding Asher's conception, mirroring the experiences of her successful clients.

This fertility journey is an existential crisis that has the power to take us from comfortably puny mediocrity into a level of faith, trust, and abundance that few may experience

Rosanne transformed from years of fertility treatment failure to natural conception at 43 by embracing this perspective. Her clients across six continents have experienced similar transformations, with 63 pregnancies achieved in 2022 using this approach.

Past treatments that seem to fail may be setting you up for future success in ways you can't see

Ms. Dreamy's stem cell therapy didn't result in natural conception as hoped, but it rejuvenated her cervix and ovaries, helping her body respond well to IVF hormones and creating the perfect environment for embryo transfer.

Everything that happens, even the uncomfortable stuff, is happening FOR you, not TO you

Mr. Austin experienced this realization in a hospital bed, which gave him tremendous peace and has served them in every challenge since, including moves and accidents.

Failure isn't final - failures propel you to something bigger and better

Rosanne's fertility failures didn't predict failure in building her coaching business, despite having no background in business or coaching.

Your saboteurs tell you failure means you're worthless, but intelligent analysis shows your warrior characteristics

Rosanne explains that self-sabotage patterns focus on failure counts while critical thinking reveals the strength and characteristics needed to overcome each setback.

Failure is not final - it's simply more information to help you fail forward and adjust your approach

Both Rosanne and Dr. Eyvazzadeh emphasize that treatment setbacks provide data for optimization rather than reasons to despair, with Dr. Eyvazzadeh helping patients over 40 succeed after being told to give up.

Failures are not signs to stop - they only indicate that particular method didn't work that time

Rosanne failed 84 times before conceiving Asher naturally at 43. She emphasizes failures don't mean it will never work, and shares about her 52-year-old client now 14 weeks pregnant who didn't give up.

Past treatment failures don't predict future success - your history is not your destiny

Dr. Kathy had AMH of 0.23, failed IUIs, miscarriage, and failed IVF that produced only one egg, yet conceived naturally at 37 and is now 34 weeks pregnant with her son.

Statistics are information, not your personal story or destiny

Kathy learned to view her low AMH and poor prognosis as information rather than her predetermined fate, allowing her to stay in her own lane and trust her unique journey.

Acceptance is not waving the white flag - it's an awareness of facts without the drama your ego creates, allowing you to decide what to do about situations

As a former California sexual assault prosecutor turned fertility coach, Rosanne has helped women around the globe beat the odds by distinguishing between surrender and strategic awareness.

Accept that you're on this fertility journey without making it a death sentence - just because you're presently struggling doesn't mean you always will

Rosanne conceived naturally at 43 after years of fertility treatment failure, demonstrating that current fertility struggles don't determine permanent outcomes.

Self-trust is not conditioned upon results or perfection - it's about having deep conviction in your ability to figure things out when challenges arise

Rosanne trusted herself to make the right choices despite years of fertility treatment failures, ultimately leading to natural conception at 43.

Loneliness can be reframed as evidence that you're veering away from average and forging ahead to extraordinary

Rosanne teaches this reframe to women in her program who go on to succeed against odds, demonstrating that embracing the uncommon path leads to uncommon results.

Celebrate your fertility treatments like it's Christmas morning instead of resenting them

Rosanne told Jessica to 'open that box like it's fucking Christmas day' when her IVF medications arrived. This reframe shifted Jessica from resentment to celebration, contributing to her successful pregnancy.

Unexplained infertility means anything is possible, including the good outcomes

Kate had unexplained infertility for 4+ years, then conceived naturally at 34 the month after failed IVF with perfect grade AA embryos.

Miscarriage can be reframed as your body's enthusiasm for pregnancy rather than failure

Yulia learned to see her silent miscarriage as her body being so excited to get pregnant that it was 'pretending to be pregnant' rather than viewing it as a sign something was wrong with her fertility.

Someone rejecting your boundary isn't personal - they may love you and simply decide their needs are more important

Rosanne gives the example of a partner who won't consider IVF for male factor infertility - you can love them but still choose to prioritize your desire for a baby, and vice versa.

Mistakes are simply choices that gave you information leading you in a new direction

When you apply this reframe, you give yourself freedom to experiment and try new things, knowing no mistake is fatal unless you make it so because you have a brain to decide what any mistake means.

This may be your very last holiday season before your baby gets here, so approach it as a celebration rather than something to just survive

Rosanne conceived naturally at 43 after years of treatment failure and emphasizes that life can be completely different twelve months from now, making this potentially the final childless holiday season.

Failures can be reframed as evidence of how badass and gangster you are for holding fast to your dreams

Rosanne had 84 failures before conceiving Asher naturally at 43. She teaches that each 'no' may signal a big yes is coming since no one fails all the time.

A 'no' is really a 'not yet' and gratitude for divine delays keeps your eyes peeled for nudges and pushes in the right direction

Every single client Austin has featured on her podcast found a gear they didn't know they had as a result of changing what they thought and believed, and none of them settled - they demanded the whole enchilada, mind and body.

We get grounded in scary statistics, failures, and naysaying instead of grounding ourselves in the image of who we desire to become as mothers

This disconnection from the vision and grounding in negative circumstances takes you straight to what Rosanne calls 'shit town' instead of keeping your energy up.

Reframing failed cycles as 'another opportunity' instead of 'another failure' transforms your entire fertility experience

Ali shifted from thinking 'another failure' to 'another opportunity the next time' and conceived that very cycle after making this mindset change.

Your fertility failures aren't punitive evidence that you're not enough - they're actually nudges in the right direction from something wiser than you

Rosanne reframed her years of fertility treatment failures as guidance that led her away from clinics that didn't care about her to ones that did, ultimately leading to natural conception at 43.

Put your fertility journey in proper context - you're not pursuing a vanity project, you're shaping your family tree and contributing to humanity

Rosanne conceived naturally at 43 after years of treatment failure by shifting her perspective from personal struggle to sacred calling, and now teaches this context shift to women across six continents.

Your diagnosis and current circumstances are only part of your experience - they don't have to define or confine you

Rosanne conceived naturally at 43 despite years of fertility treatment failure, proving that past failures don't determine future outcomes.

Multiple losses don't make you a loser - they make you a warrior who keeps showing up

Beth experienced losses at natural miscarriage, twins at 25 weeks, 13 weeks, and 12 weeks but reframed from 'loser' to 'someone who doesn't give up' and conceived successfully

The past is no foolproof predictor of the future, particularly when dealing with something as delicate, elusive, and miraculous as new life

Austin counseled a woman who wouldn't make any investments in her fertility based on the 2008 market crash - eleven years prior when the current economy was thriving - showing how past-focused thinking can become completely illogical.

Failed transfers or miscarriages don't mean your dream is over—they can be preparation for success

Tracy had two failed IVF transfers and a miscarriage after natural conception, but got pregnant naturally again within months and is now 27 weeks with her daughter.

Negative pregnancy tests don't mean failure - they mean 'not right now' and are opportunities to make adjustments

Lucy went through multiple negative pregnancy tests, including one where she was 42 days late and certain she was pregnant, but she reframed each negative as 'not our time' rather than failure, and conceived the following month.

You can use other women's joy and success as proof that dreams do come true and to catapult yourself forward

Rather than feeling diminished by pregnancy announcements, Rosanne teaches that miracle mamas' joy should serve as evidence that anything is possible on the fertility journey.

This journey is preparation for the mother you're going to be - all of this prepares you to mother differently

Asia realized her 5-year journey through blocked tubes, adenomyosis, IVF failures and miscarriage was preparing her to be a better mother than she would have been without these experiences.

The fertility journey is preparation for motherhood, not punishment—every challenge teaches lessons needed to be the best mother possible

Rosanne conceived naturally at 43 after years of treatment failure once she learned crucial lessons including patience, boundaries, and trusting her instincts. When her son Asher needed emergency stitches at age 1, she was grateful for the preparation because her old perfectionist self would have reacted dramatically differently.

Getting uncomfortable and making changes is most likely to bring you one step closer to what you want

If what you've been doing up to this point isn't getting you results, you're going to have to make a change, so why not look forward to it and get giddy about it.

A period is just what women do - it's the meaning you attach to it that creates your emotional experience

Rosanne demonstrates how shifting from 'I'm a failure' to 'I have another shot at another cycle' when getting your period completely changes your emotional state and next actions.

In the pursuit of your baby, expect more no's than yeses - this expectation actually affirms your power rather than diminishes it

Nine of Rosanne's clients announced pregnancies in seven weeks after facing repeated failures, advanced maternal age, and unexplained infertility diagnoses.

Each failure is an invitation to course correct, not something personal or shameful

Rosanne conceived naturally at 43 after years of fertility treatment failure by applying this principle to her own journey.

The past can be a wonderful teacher but it's absolutely not a verdict - you don't have to be a slave to previous fertility setbacks

Rosanne overcame years of fertility treatment failure to conceive naturally at 43 by applying this mindset, and now helps women globally reframe their past experiences to create future success.