The Two Lies About Fertility Failure
Rosanne reveals that society has taught us two destructive lies about failure: what it is and what it means. These lies keep women trapped in fear and cause them to quit their fertility journeys prematurely.
Teaching2025-05-19·17 min
EP325: The Inconvenient Truth About Fertility Failure
Rosanne dismantles two massive lies about fertility failure that keep women trapped in fear and paralysis. She redefines failure as something that only happens when you quit, not when something doesn't work out, and teaches how to stop taking setbacks personally.
Redefining Failure: It Only Happens When You Quit
The first major reframe is understanding that failure only occurs when you give up completely. As long as you're still trying, the ball is in play and you have opportunities to succeed.
Don't Take Setbacks Personally
The second crucial shift is recognizing that setbacks don't mean anything is wrong with you personally. You get to decide what fertility challenges mean rather than letting them define your worth.
The Mind-Body Foundation of Fertility Success
Rosanne emphasizes that mindset is the foundation of fertility success because your mind is in every cell of your body. You cannot separate mental and physical aspects of fertility or compensate for negative thinking with treatments alone.
Questions This Episode Answers
What is the real definition of fertility failure?
“Failure only happens when you quit. Failure only happens when you quit. So that means as long as you're not quitting, the ball is in play.”
— Rosanne Austin▶ 5:50
Failure only happens when you quit. As long as you're not quitting, the ball is in play and you have opportunities and choices.
Why does taking fertility setbacks personally hurt your chances?
“If we consider everything that doesn't work out immediately a failure and then we make that failure mean that we suck, how many times you're gonna let yourself fail?”
— Rosanne Austin▶ 9:58
When you make every setback mean that you suck or are a failure, you won't allow yourself to experiment, try new things, or grow. This leads to quitting.
How important is mindset for fertility success?
“Your mindset is the foundation of your fertility success. Your mind is in every cell of your body. It is telling your body to be fertile or not.”
— Rosanne Austin▶ 16:22
Mindset is the foundation of fertility success. Your mind is in every cell of your body telling it to be fertile or not. You can't separate mind and body.
What are the two lies about fertility failure?
“We've actually been told two massive lies about failure. The two massive lies are what it is and what it means.”
— Rosanne Austin▶ 1:32
The first lie is what failure is - we're told it's when anything goes wrong. The second lie is what it means - that it's personal and means you suck.
Why do people quit their fertility journey?
“If you get into a place where you consider every single thing that doesn't work out a failure, what is that gonna do to you? How likely are you gonna try again if you consider everything that doesn't work out a failure?”
— Rosanne Austin▶ 6:52
People quit because they believe every setback is a failure and take those 'failures' personally. This stacks up evidence that convinces them to give up.
How to Redefine Failure on Your Fertility Journey
A framework for changing your relationship with setbacks to build resilience and stay committed to your fertility goals
- 1
Change your definition
Define failure as only happening when you quit, not when something doesn't work out immediately
- 2
Don't take it personally
Decide as an intelligent woman what setbacks mean - they don't mean you suck or are broken
- 3
See it as progress
View each attempt as an experiment and information gathering rather than pass/fail
- 4
Stay in the game
Remember that as long as you're not quitting, the ball is in play and you have opportunities
All Teachings 8
Failure only happens when you quit - as long as you're not quitting, the ball is in play and you have opportunities
Rosanne conceived naturally at 43 after years of fertility treatment failure by changing her relationship with failure and never quitting despite medical professionals giving up on her.
We've been told two massive lies about failure: what it is and what it means
Rosanne's methodology has helped women across six continents beat the odds on their fertility journeys by changing their relationship with failure, including her own success at 43.
Success is a process - not everything is going to work out the first time, and just because something doesn't work immediately doesn't mean you are a failure
Rosanne's clients are famous for beating the odds on their fertility journeys, demonstrating that persistence through apparent 'failures' leads to ultimate success.
The meaning of failure is personal and most people were told it means you suck - this interpretation will make you quit
Rosanne overcame years of fertility treatment failure by not taking setbacks personally, ultimately conceiving naturally at 43 when medicine had given up on her.
If you get into a place where you consider every single thing that doesn't work out a failure, you're just stacking failures and you won't try again
Rosanne's fearlessly fertile method teaches women to reframe setbacks, which has helped women across the globe beat the odds including her own success after multiple treatment failures.
Your mindset is the foundation of your fertility success - your mind is in every cell of your body telling it to be fertile or not
Rosanne conceived naturally at 43 after years of treatment failure by focusing on mindset work, and her methodology has helped women around the world achieve similar results.
You can't out supplement, out treat, out diet, out yoga a shitty mindset
Rosanne's 12+ years of coaching women ages 28-54 across six continents demonstrates that mindset work is essential, as seen in her own success at 43 after multiple treatment failures.
We are expecting immediate solutions in today's world but calling in a life requires an attention span longer than an ass, consistency, structure and accountability
Rosanne's fearlessly fertile method programs demonstrate that structured, consistent mindset work over time leads to success, as evidenced by women across the globe beating the odds on their fertility journeys.
Episode Tone
3 empowering4 challenging1 fierce
Key Teachings 8
Failure only happens when you quit - as long as you're not quitting, the ball is in play and you have opportunities
▶ 5:50We've been told two massive lies about failure: what it is and what it means
▶ 1:32Success is a process - not everything is going to work out the first time, and just because something doesn't work immediately doesn't mean you are a failure
▶ 6:21The meaning of failure is personal and most people were told it means you suck - this interpretation will make you quit
▶ 9:47If you get into a place where you consider every single thing that doesn't work out a failure, you're just stacking failures and you won't try again
▶ 6:52Your mindset is the foundation of your fertility success - your mind is in every cell of your body telling it to be fertile or not
▶ 16:22You can't out supplement, out treat, out diet, out yoga a shitty mindset
▶ 16:42We are expecting immediate solutions in today's world but calling in a life requires an attention span longer than an ass, consistency, structure and accountability
▶ 14:06Perspectives 2
“Failure is when anything goes wrong or when something doesn't work out”
CONSIDER: Failure only happens when you quit - as long as you're not quitting, the ball is in play
“Failure means something is wrong with you personally and you suck”
CONSIDER: You get to decide as an intelligent thinking woman what failure means - don't take setbacks personally
Quotable Moments
“Failure only happens when you quit.”
— Rosanne Austin5:50
“You can't out supplement, out treat, out diet, out yoga, a shitty mindset.”
— Rosanne Austin16:42
“Success is a process, ladies.”
— Rosanne Austin6:21
“You've gotta have an attention span longer than an ass.”
— Rosanne Austin14:17
“Your mindset is the foundation of your fertility success.”
— Rosanne Austin16:22
“Changing my attitude toward failure changed my life, and it's why my baby boy is here today.”
— Rosanne Austin3:37
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