Rosanne teaches the Hell Yes Experiment - a 7-day challenge to simplify decision-making by responding to every choice with either 'hell yes' or 'hell no.' She shares how indecision and people-pleasing kept her stuck during her fertility journey and challenges listeners to honor their intuition and speak their truth.
Rosanne reflects on how the global pandemic created a crossroads for conscious living, then shares how she lived unconsciously during her own fertility journey. Despite being decisive as a prosecutor, she became paralyzed by indecision and abdicated power to others, missing the critical piece of the puzzle - herself.
The core teaching introduces a binary decision-making system: rate every choice as hell yes (9+ out of 10) or hell no (anything less). Rosanne explains that 'hell maybe' is a betrayal of intuition and that spinning in indecision murders innovation and inspired action.
Rosanne provides concrete examples of using hell yes/hell no in work situations, relationships, and fertility treatment decisions. She emphasizes that speaking your truth is loving, not rude, and creates authentic relationships based on choice rather than obligation.
The episode concludes with specific instructions for implementing the Hell Yes Experiment over seven days, including journaling observations and sharing the practice with others. Rosanne addresses common saboteur objections and reminds listeners that wearing a mask prevents their baby from finding them.
“This shit has to be at least a nine in your book to get a hell yes. Anything less is a hell no. No convincing, no excuses.”
— Rosanne Austin▶ 7:00
Practice the Hell Yes Experiment - for 7 days, answer every choice with either 'hell yes' or 'hell no' based on your gut instinct. Anything less than a 9 out of 10 is automatically a hell no.
“Simplify your fucking life by making your answer to any question a simple hell yes or hell no.”
— Rosanne Austin▶ 5:15
The Hell Yes Experiment is a 7-day challenge to simplify decision-making by responding to every choice with either 'hell yes' or 'hell no' based on your gut instinct, eliminating the indecision that keeps women stuck.
“Stop acting like any choice you will make here is wrong. It's not. It's just a choice. You will recover from whatever the outcome is.”
— Rosanne Austin▶ 4:27
Trust your immediate gut instinct and rate choices as either hell yes (9+ out of 10) or hell no (anything less). Remember that you're in charge of your fertility journey and there's no wrong choice - just choices with different outcomes.
“I abdicated so much power to people outside of me. It was a complete failure on my part to accept personal responsibility for my results.”
— Rosanne Austin▶ 3:16
You may be abdicating power to medical professionals and others instead of recognizing that no treatment will work without YOU - the most critical piece of the puzzle.
“Confident isn't rude or bitchy. It's just clear.”
— Rosanne Austin▶ 7:31
Confident communication isn't rude or bitchy - it's just clear. Speak your hell yes or hell no from an adult-to-adult place, knowing that letting people see the real you is one of the most loving things you can do.
“Hell maybe is like you giving your intuition the finger. It's a betrayal of the wisdom that flows freely inside of you.”
— Rosanne Austin▶ 5:59
Hell maybe is a wimpy stall tactic that betrays your intuition. It's what happens when you know exactly what you want to do but spend time agonizing and making excuses instead of trusting your gut.
A 7-day practice to eliminate indecision and reconnect with your personal power
Make it your lexicon
For the next 7 days, make hell yes or hell no part of your soul's lexicon. When presented with any choice, listen to your gut instinct and answer according to that immediate response.
Apply the 9+ rule
Rate every opportunity or choice. It has to be at least a 9 out of 10 to get a hell yes. Anything less is automatically a hell no. No convincing yourself or making excuses.
Journal your observations
Keep track of your hell yeses and noes. Journal about what you notice about yourself and how people around you respond differently when you speak your truth.
Share the practice
Text the link to this episode to someone who could benefit. Screenshot and share on social media to reinforce your commitment to living authentically.
Indecision and people-pleasing create a pattern of powerlessness that sabotages fertility success
Rosanne shares how during her fertility journey she 'agonized over every decision like a complete fucking wreck' and 'abdicated so much power to people outside of me' despite being decisive as a prosecutor managing dozens of witnesses and multiple law enforcement agencies.
The Hell Yes Experiment requires rating choices as at least a 9 out of 10 to earn a 'hell yes' - anything less is automatically a 'hell no'
Rosanne explains the specific framework: 'This shit has to be at least a nine in your book to get a hell yes. Anything less is a hell no. No convincing, no excuses.'
Speaking your truth in relationships is one of the most loving things you can do because it lets people see the real you
Rosanne teaches that 'It's not rude to speak your truth, nor does it mean you don't love someone when you speak your mind. It's quite possibly one of the most loving things you can do because you're letting them see the real you.'
Women who really live life to the hilt have a magical quality - they're more loving of themselves and others
Rosanne observes: 'Your hair will never be more shiny. Your skin will never be more glowy. There's something magical about women who really live life to the hilt... Women that are really in their power, so loving, not only of themselves, but of other people.'
Hell maybe is a betrayal of the wisdom that flows freely inside you and a wimpy stall tactic
Rosanne explains: 'Hell maybe is like you giving your intuition the finger. It's a betrayal of the wisdom that flows freely inside of you. You know exactly what you want to do.'
Living by hell yes or hell no removes other people's baggage from your life and creates authentic relationships based on choice, not obligation
Rosanne teaches: 'You will also notice that your life isn't so cluttered with other people's baggage when you live by hell yes and hell no... Everyone gets free from ridiculous juvenile expectations to be compliant... you'll come together knowing that whatever you're doing is from a place of loving choice, not obligation.'
Indecision and people-pleasing create a pattern of powerlessness that sabotages fertility success
▶ 1:36The Hell Yes Experiment requires rating choices as at least a 9 out of 10 to earn a 'hell yes' - anything less is automatically a 'hell no'
▶ 7:00Speaking your truth in relationships is one of the most loving things you can do because it lets people see the real you
▶ 8:02Women who really live life to the hilt have a magical quality - they're more loving of themselves and others
▶ 12:29Hell maybe is a betrayal of the wisdom that flows freely inside you and a wimpy stall tactic
▶ 5:49Living by hell yes or hell no removes other people's baggage from your life and creates authentic relationships based on choice, not obligation
▶ 10:25“You need to think things through carefully and consider everyone else's needs before making decisions”
CONSIDER: Your gut knows the answer immediately - hell yes or hell no - and overthinking is just your saboteur trying to talk you out of your truth
“Saying no to people is rude and means you don't care about them”
CONSIDER: Speaking your truth is one of the most loving things you can do because it lets people see the real you
“No treatment, diet, lotion, potion, vaginal steam, or boil black chicken was going to do shit without me.”
“Hell maybe is like you giving your intuition the finger.”
“This shit has to be at least a nine in your book to get a hell yes. Anything less is a hell no.”
“Innovation and inspired action are murdered by the blight of fucking indecision.”
“When you wear a mask, how will your baby ever find you, my love?”
“You're sick and tired of being a complete fucking wreck.”
EP301: Fertility Journey AWESOME: Happy AF During the Holidays
What if you could be happy as f*ck during the holidays instead of stressed and triggered by family gatherings and pregnancy announcements?
EP283: The Fearless and FERTILE Feminine: Be Obsessed with Her Now
Discover why your feminine energy isn't just spiritual fluff—it's backed by 39+ studies showing how stress blocks fertility and why receptivity is your secret weapon.
EP274 Fertile AF Series: Quit Playing Nice
The 'nice' behavior you think is helping your fertility journey is actually the very thing that's sabotaging your success.
Holiday stress can compound fertility journey disappointments, making this season particularly challenging for women trying to conceive
Rosanne notes that stressors from earlier in the year - failed fertility treatments, clinic changes, disappointments - can 'culminate and dog pile on you' during the holidays when everyone has expectations.
Women on fertility journeys need different care than usual because their circumstances are unique and require special consideration
Rosanne reflects on her own journey: 'I never stopped to say, hey. This particular set of circumstances that I am living right now are kinda unique, and the needs that I typically get met are probably not enough for this season in my life.'
39 studies show that women with high cortisol levels conceive significantly slower than those with lower stress levels
Over 32-39 studies since 2014 demonstrate the link between high cortisol levels and slower conception rates in couples trying to conceive, yet this critical information is rarely discussed in fertility treatment.
The feminine is inherently receptive, and conception is fundamentally about receiving—you need your feminine to conceive
Conception requires receptivity both physically and energetically, and when women are tight and stressed, particularly holding tension in their abdomen where reproductive organs are located, this blocks the receptive state needed for pregnancy.
