Rosanne teaches that the smartest thing to focus on during your fertility journey is love - not statistics, failures, or external opinions. She contrasts two mindsets: approaching your future child from love versus ego-driven desperation, and provides a framework for making all fertility decisions from a place of love rather than lack.
Rosanne opens with her son Asher singing silly songs to illustrate the real reason women endure fertility struggles - the love-filled moments they can't wait to experience. She emphasizes that focusing on statistics, past failures, and others' opinions are distractions from the true motivation behind the fertility journey.
She contrasts two mindsets - approaching your future child with love, faith, and readiness versus ego-driven thoughts about failure, lack, and using a child to fix relationship problems. The ego-based approach creates victim energy that repels success, while love-based thinking creates alignment.
Rosanne provides a practical exercise for shifting focus: honestly assess where your attention has been, decide to be smarter by leading with love, and use love as the filter for all fertility decisions. This includes evaluating relationships, practitioners, media consumption, and personal development investments from a place of abundance rather than scarcity.
“The smartest thing you can focus on is love. Love, baby. The smartest thing you can focus on is love as you live this journey. The love you have for your dream, the love you have for your family, and the love you have for yourself.”
— Rosanne Austin▶ 5:19
Focus on love - the love you have for your future child, your dream of becoming a mother, and yourself. This is more powerful and sustainable than focusing on statistics, past failures, or what others think.
“It doesn't matter how many times you failed. It doesn't matter what other people say or what other people think. And if you have any doubt about how much that stuff doesn't matter, just relisten to every podcast episode with one of my ladies in it. They beat crazy odds.”
— Rosanne Austin▶ 3:58
Remember that your desire to be a mom is there because it was meant for you. Statistics and past failures are distractions that don't actually matter. Focus instead on the love you have for your future child and the moments you can't wait to share.
“It's only when our ego gets involved that we get thrown off track. It's only when we get into our ego and what we tell ourselves not having a child yet means that we fuck shit up.”
— Rosanne Austin▶ 7:12
Love-based thinking focuses on preparing for your child with faith and trust, while ego-based thinking centers on lack, victimhood, and putting pressure on the child to fix your life. Love-based thoughts sound like 'Mama is ready for you' while ego-based thoughts sound like 'This baby will save my marriage.'
“Let the love you have for this child be the guiding principle from which all of your decisions are made. From a place of love, is it time to let some relationships go? Is it time to level up your bump squat?”
— Rosanne Austin▶ 10:47
Use love for your future child as the guiding principle for all decisions. Ask yourself: from a place of love, is it time to change doctors, set boundaries, stop watching negative news, or invest in mindset work? Make choices from abundance rather than lack and scarcity.
“We get so wrapped up in shit that really doesn't matter on this journey, like what other people think, how many times we failed, or what the quote, unquote statistics say.”
— Rosanne Austin▶ 2:56
Statistics are external distractions that don't determine your individual outcome. Every woman who beats the odds does so by focusing on love and what actually matters rather than getting wrapped up in statistical probabilities that may not apply to their unique situation.
A three-step framework for shifting from fear-based to love-based fertility thinking
Take an honest look at your focus
Examine where your attention has been. Are you focusing on the love you have for this child or are you focused on failures, statistics, and what others think? What are you leading with on this journey - love or something else?
Make a decision to be smarter
Smart women mind their focus. Mark your calendar that today is the day you will start leading with love on this journey. Let the love you have for this child be the guiding principle from which all of your decisions are made.
Apply the love filter to all decisions
From a place of love, evaluate if it's time to let relationships go, level up your support team, find new practitioners, stop consuming negative media, or invest in mindset work. Make choices from love and abundance rather than lack and scarcity.
The smartest thing you can focus on during your fertility journey is love - the love you have for your dream, your family, your future child, and yourself
Rosanne conceived naturally at 43 after years of treatment failure by shifting her focus from statistics and fear to love for her future child, which is demonstrated in her opening conversation with her son Asher.
Your desire to be a mom is there because it was meant for you - anything else is a distraction that doesn't matter
Every podcast episode featuring Rosanne's clients shows women who beat crazy odds by focusing on what matters rather than external distractions, proving that past failures and statistics don't determine outcomes.
It's only when our ego gets involved that we get thrown off track - egoic thinking leads to seeing yourself as a victim, which is the most repulsive kind of low vibe energy you can bring to this journey
Rosanne contrasts approaching your future child with love versus ego-driven thoughts like 'this baby is gonna save my marriage' or 'my life is not complete,' showing how ego-based thinking creates victim mentality that blocks success.
You must be able to take a punch and shake it off and keep going - the only thing that will ignite that resilience sustainably is love
Rosanne's own journey demonstrates this principle - she endured years of fertility treatment failure but kept going because of her love for her future child, ultimately conceiving naturally at 43.
Putting the responsibility of fixing your situation on a child is not love - clean up your intentions
Rosanne contrasts loving thoughts toward a future child ('Mama is ready for you, mama loves you') with ego-driven intentions like 'this baby is gonna save my marriage' or 'get my partner to stay,' showing how the latter creates misaligned energy.
Let the love you have for this child be the guiding principle from which all of your decisions are made on this journey
Rosanne provides specific examples of love-based decisions: letting go of negative relationships, leveling up your support team, finding new physicians, stepping away from news, or finally doing mindset work - all from love rather than lack and scarcity.
When you make choices from a place of love, love is in alignment with this child you desire, and you may be surprised at how much faster they find you
This principle is demonstrated through Rosanne's own success story - after shifting from fear and statistics to love-based decisions, she conceived naturally at 43 despite years of previous treatment failures.
The smartest thing you can focus on during your fertility journey is love - the love you have for your dream, your family, your future child, and yourself
▶ 5:19Your desire to be a mom is there because it was meant for you - anything else is a distraction that doesn't matter
▶ 3:37It's only when our ego gets involved that we get thrown off track - egoic thinking leads to seeing yourself as a victim, which is the most repulsive kind of low vibe energy you can bring to this journey
▶ 7:12You must be able to take a punch and shake it off and keep going - the only thing that will ignite that resilience sustainably is love
▶ 4:59Putting the responsibility of fixing your situation on a child is not love - clean up your intentions
▶ 9:04Let the love you have for this child be the guiding principle from which all of your decisions are made on this journey
▶ 10:47When you make choices from a place of love, love is in alignment with this child you desire, and you may be surprised at how much faster they find you
▶ 11:38“Focus on statistics, past failures, and what other people think about your fertility journey”
CONSIDER: The smartest thing to focus on is love - for your future child, your dream, and yourself
“Your past failures and the statistics determine your fertility outcomes”
CONSIDER: Your desire to be a mom is there because it was meant for you - everything else is distraction
“The smartest thing you can focus on is love. Love, baby.”
“Your desire to be a mom is there because it was meant for you. Anything else is a distraction.”
“It's only when our ego gets involved that we get thrown off track.”
“You've gotta be able to take a punch and shake it off and keep going.”
“Putting the responsibility of fixing your situation on a child is not love, baby.”
“When you make choices from a place of love, you just may be surprised at how much faster they find you.”
EP208 Recession Proof Your Relationship
What happens when your partner wants to press pause on fertility treatments because of recession fears, but your biological clock won't wait?
EP14: Be The Woman Who Beats The Odds
What if the secret to beating fertility odds isn't waiting for success, but allowing yourself to BE that successful woman right now?
EP 365: The New Rules of Fertility #1: Initiation
The rules of fertility success are changing, and wise women are no longer tolerating masculine limitation-based approaches in what is inherently a feminine process.
Frameworks & Methods
Common Beliefs
Your partner's economic fear doesn't have to become your fertility limitation - you can love someone deeply while refusing to join their fear-based mindset
Rosanne conceived naturally at 43 after years of treatment failure by maintaining her vision despite economic pressures, demonstrating that couples can have different perspectives on spending without derailing fertility success
Fear-based fertility decisions drain both your resilience and bank account faster than strategic investments in optimal care
Women who chase cheaper alternatives out of fear often find themselves a year later with the same results, when going 'ovaries to the wall' with the best care and coaching could have resulted in pregnancy or holding their baby
Successful women allow themselves to be the woman who beats the odds before it actually happens - they live their journey now in the way a woman who has beaten the odds would
Women traveling from the UK and across the US to attend Rosanne's Boise retreat exemplify this by investing in themselves, taking time off work, and prioritizing their fertility goals despite potential excuses about timing or money.
When a woman allows herself to be the woman that beats the odds, she empowers herself to transform her results through thinking differently, showing up differently, and creating new outcomes
This follows Newton's third law of motion - for every action there is an equal and opposite reaction. Women who booked flights and committed to the retreat had to be that woman when they said yes, which guaranteed they would actually get to Boise.
