Rosanne answers a listener question about getting back on track when hope is fading after another failed cycle. She teaches the crucial difference between hoping and believing on the fertility journey, and provides a powerful framework for reframing setbacks using the question 'What am I making this mean?'
Rosanne challenges the listener to move beyond hope, which is equivocal and uncertain, to absolute belief that being a mother is part of their life purpose. She explains how belief drives the daily decisions and actions that create results on the fertility journey.
When setbacks occur, like getting your period, Rosanne teaches using the question 'What am I making this mean?' to examine the meaning you're attributing. She demonstrates how you can choose empowering meanings that serve your goal rather than devastating ones that derail you.
The foundation of success is what you think and believe, because thoughts drive actions and actions create results. Rosanne empowers listeners to recognize their power to choose what anything means in their life and to choose meanings that set them up for success.
“Hope on this journey isn't enough. As Oprah so famously stated, you don't get what you hope for. You don't get what you wish for. You get what you believe.”
— Rosanne Austin▶ 2:14
Shift from hoping to believing you're meant to be a mother. Hope is equivocal, but belief drives the actions that create results. Ask yourself 'What am I making this mean?' when setbacks occur to reframe negative meanings into empowering ones.
“What meaning are you attributing in this particular circumstance to your period? We alone attribute meaning to whatever comes up in our lives.”
— Rosanne Austin▶ 6:02
Ask yourself 'What am I making this mean?' A period is just what women do - it's the meaning you attach to it that creates your emotional experience. You can choose to see it as another opportunity for a new cycle rather than a failure.
“Hope is kinda like, yeah. Well, you know, I hope it happens. It's possible it won't. Hope is equivocal. You've got to make the decision here and now that you decide to be a mother.”
— Rosanne Austin▶ 3:37
No, hope is not enough. You must move from hoping to believing you're meant to be a mother. Belief drives the daily decisions about treatments, support, and interventions that directly impact your results.
“You alone are the one that gets to decide what anything means in your life. You just wanna choose wisely.”
— Rosanne Austin▶ 8:57
Use the question 'What am I making this mean?' to examine the meaning you're attributing to events. Then ask 'Is that the only meaning?' to open up empowering alternatives. You have the power to choose what anything means in your life.
“You know that you feel that in your soul. You know that it's part of your life purpose, and you are not going to take a dirt nap without having become a mom.”
— Rosanne Austin▶ 3:47
Believing means knowing in your soul that being a mother is part of your life purpose and you won't take a dirt nap without becoming one. This definitive knowing drives different actions than hoping, which is equivocal and uncertain.
A powerful framework for taking control of your thoughts when experiencing setbacks on the fertility journey
Notice the trigger
Identify what specific event or situation is causing you to feel low (like getting your period)
Ask the meaning question
Ask yourself 'What am I making this mean?' to examine what meaning you're attributing to the situation
Challenge the meaning
Ask 'Is that the only meaning?' or 'Could this mean something else?' to open up alternative interpretations
Choose wisely
Select a meaning that serves your goal of becoming a mother and sets you up for success on your journey
Hope is not enough on the fertility journey - you must move from hoping to believing you're meant to be a mother
Rosanne conceived naturally at 43 after years of fertility treatment failure by shifting from hope to absolute belief. Many of her clients have beaten single digit percentages by bringing this mindset shift to their journey.
You get what you believe, not what you hope for - belief drives the actions that create results
Rosanne references Oprah's famous quote and applies it to fertility, explaining how belief influences daily choices about treatments, support, and interventions that directly impact outcomes.
Being a mother must be felt in your soul as part of your life purpose, not just a 'nice to have'
Rosanne teaches that women who overcome incredible odds know in their soul they're meant to be mothers and approach their journey with this definitive knowing rather than equivocal hope.
You cannot afford to have one foot out the door - you must be firmly rooted in your hell yes
Rosanne's clients around the world have beaten insane odds and single digit percentages by bringing complete commitment rather than running around saying 'hell maybe.'
Ask yourself 'What am I making this mean?' to take control of your thoughts when setbacks occur
This question empowers women to examine the meaning they attribute to events like getting their period, recognizing that they alone decide what anything means in their life.
A period is just what women do - it's the meaning you attach to it that creates your emotional experience
Rosanne demonstrates how shifting from 'I'm a failure' to 'I have another shot at another cycle' when getting your period completely changes your emotional state and next actions.
Always ask if the negative meaning you're attributing is the only possible meaning
Rosanne teaches that when you find yourself giving negative meaning to events, you can choose to see them differently - like viewing your period as another chance rather than a failure.
What you think and believe is the foundation - from thoughts come actions, from actions come results
Rosanne explains this as the core principle for approaching the fertility journey in a way that sets you up for success, emphasizing mindset as the foundation of everything else.
Hope is not enough on the fertility journey - you must move from hoping to believing you're meant to be a mother
▶ 2:14You get what you believe, not what you hope for - belief drives the actions that create results
▶ 2:44Being a mother must be felt in your soul as part of your life purpose, not just a 'nice to have'
▶ 3:37You cannot afford to have one foot out the door - you must be firmly rooted in your hell yes
▶ 4:50Ask yourself 'What am I making this mean?' to take control of your thoughts when setbacks occur
▶ 6:02A period is just what women do - it's the meaning you attach to it that creates your emotional experience
▶ 7:04Always ask if the negative meaning you're attributing is the only possible meaning
▶ 8:16What you think and believe is the foundation - from thoughts come actions, from actions come results
▶ 9:17“Hope is enough to sustain you on the fertility journey”
CONSIDER: Hope is equivocal - you must decide and believe you're meant to be a mother
“Getting your period means you've failed and should feel devastated”
CONSIDER: A period is just what women do - you can choose to see it as another opportunity for a new cycle
“Hope on this journey isn't enough. You don't get what you hope for. You don't get what you wish for. You get what you believe.”
“You cannot afford to hope to be a mom. You've got to take a step back and really look at what you believe.”
“You alone are the one that gets to decide what anything means in your life. You just wanna choose wisely.”
“You can't afford to have one foot out the door. You can't be running around saying, hell, maybe. You've got to be firmly rooted in your hell yes.”
“You were meant to be a mom. This world needs you to be a mom. You've got so much love to give, so don't you dare give up.”
EP14: Be The Woman Who Beats The Odds
What if the secret to beating fertility odds isn't waiting for success, but allowing yourself to BE that successful woman right now?
EP246 The Challenge Is Your Chance
What if your fertility challenge is actually your greatest chance to become the woman you've always wanted to be?
EP89 Fearless Femme: Make Your Fertility Journey Easy…Like Sunday Morning
What if living your fertility journey with ease—like Sunday morning—was the key to finally bringing your baby home?
Successful women allow themselves to be the woman who beats the odds before it actually happens - they live their journey now in the way a woman who has beaten the odds would
Women traveling from the UK and across the US to attend Rosanne's Boise retreat exemplify this by investing in themselves, taking time off work, and prioritizing their fertility goals despite potential excuses about timing or money.
When a woman allows herself to be the woman that beats the odds, she empowers herself to transform her results through thinking differently, showing up differently, and creating new outcomes
This follows Newton's third law of motion - for every action there is an equal and opposite reaction. Women who booked flights and committed to the retreat had to be that woman when they said yes, which guaranteed they would actually get to Boise.
The challenge is your chance - fertility struggles are opportunities for growth, not obstacles to overcome
Rosanne's clients consistently beat insane odds when they make this shift, with 12 women getting pregnant in the past two months at time of recording
Everything is happening for you, not to you - victimhood is a choice that blocks success
Rosanne sees women overcome victimhood patterns every single day in both big and small ways, leading to breakthrough results
