Reframing Setbacks

Your body knows what she's doing - trust her even through loss

Caroline reframed three miscarriages as evidence her body was working, not broken. She told herself 'my body is doing what it knows how to do' and conceived naturally on her fourth pregnancy, now 24 weeks pregnant.

Apparent bad omens can become catalysts for breakthrough when reframed properly

Robin saw a black cat before her transfer and panicked about bad luck. This triggered her to work with her therapist and carry her father's picture to the transfer, transforming guilt into support and leading to her successful pregnancy.

Letting go of past failures and not grieving them as failures shifts your energy toward success

Diana didn't see her 4 failed IVF cycles as failures - the first was learning, the others were preparation, and by November she completely let go and stopped dieting.

Depression and baby fever can actually be a turning point that leads to your breakthrough

After COVID, Yasemin fell into depression with obsessive thoughts about having a child, which became her turning point to seek new medical opinions and ultimately find success.

You can tell when someone is going to be successful based on how they think about their past experiences and setbacks

Lavinia was able to reframe her pregnancy loss as proof she could conceive rather than evidence of failure, demonstrating the thinking pattern that leads to eventual success.

The woman who beats the odds makes her age irrelevant, her diagnosis irrelevant, her past failures irrelevant, her past mistakes irrelevant

Rosanne made her age irrelevant by conceiving naturally at 43, and her past treatment failures irrelevant by transforming her mindset and approach to fertility.

Your current circumstances may look like shit, but they are no indicator of what is to come

Rosanne's own journey from years of fertility treatment failure to natural conception at 43 demonstrates that current circumstances don't predict future outcomes.

Failed IVF cycles can be reframed as wins when viewed through the lens of possibility rather than loss

When Krysten's first embryo transfer was cancelled due to lining issues, she applied Rosanne's teaching that 'every little thing is a win' - getting the egg was a win, timing issues didn't mean it wouldn't work, just meant trying again.

You can turn this around on a dime - all the lies about not having enough resources or judgment are simply faith in the opposite direction

Rosanne's 12+ years of coaching show women can shift from despair to success quickly when they redirect their focus. The recent podcast recordings prove this rapid transformation is possible.

Every month is a new month - you can reclaim your life back with this perspective

Caroline used this reframe to move through disappointment when her period came, knowing she was one month closer to her wedding and had been taking supplements longer, creating forward momentum instead of defeat.

Look for experiences that helped deepen your resilience and view your past with gratitude, emotional maturity, and faith rather than anger and victimhood

Rosanne explains that this approach shows you three things: you don't give up on yourself, you're more resilient than you think, and you can do hard things to get where you want to be

We have a negativity bias on the fertility journey because we hear so much about what goes wrong versus what goes right

Rosanne points out that you'll have 20 people immediately jump in with negative stories but far fewer willing to share how experiences helped them learn and grow

Have a growth mindset—this is happening for you, not to you, and you'll become a better version of yourself

Natalia's fertility struggle and postpartum challenges made her more compassionate, present with her children, and able to receive help from her husband

Empowered women view failed cycles and setbacks as data rather than reasons to quit

Marina succeeded after 15 embryo transfers by approaching her clinic in an entirely new way, taking empowered action instead of staying stuck in entitlement about her previous failures.

The primary driver for successful women shifts from fear to desire - they become focused on seeing the scenes in their heart play out in their life

Rosanne identified this pattern after coaching women globally for 8+ years. Her own success conceiving naturally at 43 came from focusing on moments like Asher's slumber party invitation rather than fear-based thinking.

An early miscarriage can actually be a sign that conception is possible rather than evidence of failure

When Samana experienced an early miscarriage after her first positive test, Rosanne reframed it as 'a huge sign' from her baby rather than a failure, helping Samana see it as progress toward her goal.

When you look at overwhelming confusion or emptiness with wonderment instead of fear, something remarkable happens — the darkness turns to light

Vernon Howard's work demonstrates that being cheerfully curious about difficult states as new adventures in self-discovery transforms how you see circumstances in your life.

Be a historian of your successes, not just your failures

Kate learned to recognize improvements like pain-free periods and natural fertile windows instead of focusing only on negative pregnancy tests and failed cycles.

Things often look darkest right before a massive breakthrough - that breakthrough could be pregnancy or new perspective

Rosanne experienced her darkest moments with failed treatments and irregular cycles before her natural conception at 43, demonstrating how breakthroughs often come when things seem most hopeless.

Every single client would tell you that the 'no's' they got gave them an opportunity to learn something that proved absolutely critical to their success on this journey

Austin references world-renowned doctors featured on her podcast like Dr. Siegel and Dr. Kiltz, as well as her medical professional clients, who all validate this principle through their own experiences and patient outcomes.

Not letting the past dictate the future means recognizing that previous treatment failures don't determine current outcomes

Dr. Kate had seven embryos survive to day three but none to day five in one cycle, yet conceived with her single embryo from the next cycle after applying mindset work.

The term 'advanced maternal age' creates the definitions and language that makes women feel old when they're not

Dr. Kiltz challenges medical terminology that labels women over 35 as high-risk, noting how these definitions become self-fulfilling prophecies that increase stress and cortisol.

Infertility is a gift that teaches you to shift and change to find happiness exactly where you are

Dr. Kiltz, who has guided thousands through fertility journeys, teaches that the struggle is cleansing and forces growth that wouldn't happen otherwise.

A woman who beats the odds focuses her precious energy on what she can love about her journey, not what she lost or what didn't happen

Rosanne demonstrates this principle personally - she focuses on the gifts from her years of treatment failure rather than dwelling on the losses, which led to her natural conception at 43.

Everything that presented itself to you this year was a gift, if you're willing to see it that way - the up moments show how good life can be, the down moments remind you of your resilience

This reframing principle helped Rosanne transform years of fertility treatment failure into wisdom that enabled her natural conception at 43 and now helps women across six continents.

Ask yourself 'What am I making this mean?' to take control of your thoughts when setbacks occur

This question empowers women to examine the meaning they attribute to events like getting their period, recognizing that they alone decide what anything means in their life.

Always ask if the negative meaning you're attributing is the only possible meaning

Rosanne teaches that when you find yourself giving negative meaning to events, you can choose to see them differently - like viewing your period as another chance rather than a failure.

A positive pregnancy test followed by loss is actually proof that you CAN get pregnant - it's evidence of your body's ability, not failure

Lavinia had a positive pregnancy test that ended in loss, which she initially saw as her 'rock bottom.' Through mindset work, she reframed it as proof she could get pregnant and just needed to find the way to stay pregnant.

Gratitude does not require denial about anything in your life - it's an acknowledgment of what is true, including the good, bad, and ugly

Women who succeed on the fertility journey learn to find gratitude even in dark moments, which keeps them rooted in truth and opens doors to peace during treatment failures.

Your baby is trying so hard to come to you - miscarriages can be signs that your baby wants to come but not in that particular way

After Linda's 4th miscarriage, this reframe helped her feel gratitude and see it as a message to pivot to donor eggs rather than falling into despair

Aging is a privilege, not a fertility death sentence

Tanya reframed turning 40 from a fertility deadline to a celebration, conceived six weeks after her 40th birthday naturally after years of trying in her 30s.

Stop thinking like a victim and instead of asking 'why is this happening to me?' ask 'why is this happening FOR me?'

Kirsty shares that this shift helped her realize not only was her son meant for her, but the entire journey was meant for her growth and enlightenment.

Chemical pregnancies provide valuable diagnostic clues rather than just representing failure

When Megan had her first natural chemical pregnancy during Rosanne's program, she reframed it as proof she could conceive naturally and that her husband's sperm could reach her egg, plus gained clues about her immune system.

Donor egg decisions become simple when reframed as receiving a gift from a loving woman rather than creating drama about what it means

Rosanne teaches that the complexity around donor eggs dissolves when viewed as 'receiving a gift from a beautiful woman that is so loving and open enough to give me her eggs.'

Age is a piece of information, not a fucking verdict on your fertility dreams

Carolyn conceived naturally at 45 after IVF failed, proving that age-based yeah, buts belong in the 'yeah, but incinerator' rather than controlling decision making.

You can be fertile and not pregnant - these are two different things

Rosanne coached Carolyn to 'recognize you are fertile. You're having your period. It is regular. You are ovulating' instead of focusing on why she wasn't pregnant yet.

Failure isn't final - failures propel you to something bigger and better

Rosanne's fertility failures didn't predict failure in building her coaching business, despite having no background in business or coaching.

When others complain about getting their period, you shout 'damn straight, my shit still works'

This reframe is part of the mindset training Rosanne used to conceive naturally at 43 and teaches to women worldwide who are now beating statistical odds on their fertility journeys.

Don't stop believing things are happening to you - maybe they're happening for you

Kate reframed her body's inability to conceive as protection, realizing pregnancy wouldn't have been healthy with her autoimmune inflammation at the time.

Miscarriage can be reframed as your body's enthusiasm for pregnancy rather than failure

Yulia learned to see her silent miscarriage as her body being so excited to get pregnant that it was 'pretending to be pregnant' rather than viewing it as a sign something was wrong with her fertility.

Failures can be reframed as evidence of how badass and gangster you are for holding fast to your dreams

Rosanne had 84 failures before conceiving Asher naturally at 43. She teaches that each 'no' may signal a big yes is coming since no one fails all the time.

A 'no' is really a 'not yet' and gratitude for divine delays keeps your eyes peeled for nudges and pushes in the right direction

Every single client Austin has featured on her podcast found a gear they didn't know they had as a result of changing what they thought and believed, and none of them settled - they demanded the whole enchilada, mind and body.

Your fertility failures aren't punitive evidence that you're not enough - they're actually nudges in the right direction from something wiser than you

Rosanne reframed her years of fertility treatment failures as guidance that led her away from clinics that didn't care about her to ones that did, ultimately leading to natural conception at 43.

Failed transfers or miscarriages don't mean your dream is over—they can be preparation for success

Tracy had two failed IVF transfers and a miscarriage after natural conception, but got pregnant naturally again within months and is now 27 weeks with her daughter.

Negative pregnancy tests don't mean failure - they mean 'not right now' and are opportunities to make adjustments

Lucy went through multiple negative pregnancy tests, including one where she was 42 days late and certain she was pregnant, but she reframed each negative as 'not our time' rather than failure, and conceived the following month.

This journey is preparation for the mother you're going to be - all of this prepares you to mother differently

Asia realized her 5-year journey through blocked tubes, adenomyosis, IVF failures and miscarriage was preparing her to be a better mother than she would have been without these experiences.

A period is just what women do - it's the meaning you attach to it that creates your emotional experience

Rosanne demonstrates how shifting from 'I'm a failure' to 'I have another shot at another cycle' when getting your period completely changes your emotional state and next actions.