In the final episode of her 3-part series on lack and scarcity, Rosanne reveals how these limiting beliefs are actually about worthiness and provides a powerful 3-step exercise to break free from them once and for all.
Rosanne reveals that at the core of all lack and scarcity thinking lies worthiness—not your actual worth as a human, but how you see yourself. She shares her own story of justifying expensive purchases while beating herself up for fertility treatment costs, showing how actions reveal true beliefs about self-worth.
There's a part of you that still believes in miracles and magic—the inner child who would do pirouettes in grocery stores and thinks anything is possible. This aspect feeds your desire to be a mom and is begging you to stand up for your dreams, regardless of age or circumstances.
Rosanne provides a practical method to overcome lack and scarcity: identify one story to tackle, write your why in 10 words, then do the exact opposite of what the limitation tells you. Like restaurants that buy food expecting to serve it, you invest expecting success.
“The proof is in your actions. What you believe doesn't mean shit if you don't put it into action.”
— Rosanne Austin▶ 6:57
Look at your actions, not your words. The proof of what you believe you're worth shows up in how you respond to judgment, whether you set boundaries, and if you invest in solutions or stay stuck in victim mentality.
“At the core of lack and scarcity thinking is worthiness. Do you believe you are worth the time, money, resources, chances, opportunities, and love that you desire in this life.”
— Rosanne Austin▶ 6:55
At the core of lack and scarcity thinking is worthiness—whether you believe you deserve the time, money, resources, and love you desire. It's not about your actual worth as a human, but how you see yourself.
“Do the exact opposite of what your lack and scarcity story tells you to do. Do the fucking opposite.”
— Rosanne Austin▶ 15:46
Use a 3-step process: Pick one lack/scarcity story to tackle, write a 10-word statement about why you'll crush it, then do the exact opposite of what the story tells you to do.
“Restaurants don't wait for a customer to order food before they buy it. They have it on hand ready to go. They make the investment upfront. They buy food expecting to serve it. You make investments on this journey expecting to expect.”
— Rosanne Austin▶ 17:17
Restaurants don't wait for customers to order before buying food—they invest upfront expecting to serve it. Similarly, you make fertility investments expecting success, covering your bases mind and body.
“There is a little girl inside of you right now as you're listening to this. A tiny version of you that is dying for you to stand up for her. She's the part of you that still believes in magic.”
— Rosanne Austin▶ 10:45
There's a little girl inside you who still believes in magic and miracles—she doesn't believe in lack and scarcity, thinks anything is possible, and is feeding your desire to be a mom. She's begging you to stand up for your dreams.
A 3-step exercise to identify and overcome limiting beliefs that keep you stuck
Pick Your Target
Review your lack and scarcity stories and choose ONE to tackle this week. Write a 10-word statement about why you'll crush it and place post-it reminders around your house.
Do the Opposite
Take action that's the exact opposite of what your limiting story tells you. If it says 'too old,' recruit 5 bump squad believers. If 'too expensive,' buy it because you're worth it and figure out payment.
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Lack and scarcity thinking is fundamentally about worthiness—whether you believe you deserve the time, money, resources, and love you desire
Rosanne conceived naturally at 43 after years of treatment failure once she decided she was worth fighting for, despite initially justifying expensive shoes and Paris trips while beating herself up for 'draining resources' on fertility treatments.
The proof of what you believe you're worth is in your actions, not your words—there are tests of worthiness by the minute in how you respond to judgment and boundaries
Rosanne explains how tolerating idiotic conversations with judgmental relatives due to fear of not being loved is actually lack and scarcity thinking about love itself.
There is a little girl inside you who still believes in magic and miracles—she's feeding your desire to be a mom and begging you not to give up
This inner child represents the part that doesn't believe in lack and scarcity, thinks anything is possible, and would do pirouettes in grocery stores because she feels happy—she needs you to stand up for your dreams.
When you decide you are worth a solution, you become a magnet to solutions and incredibly resourceful
Rosanne has helped women ages 28-54 across the world make their mom dreams come true by shifting from victim mentality ('nothing good ever happens for me') to possibility thinking ('how can this happen for me').
You must do the exact opposite of what your lack and scarcity story tells you to do—this is where action meets belief
If your story is 'I'm too old,' recruit 5 new bump squad members who believe in your dream. If it's 'too expensive,' buy the thing because you're worth it and figure out how to pay for it, like restaurants that buy food expecting to serve it.
Lack and scarcity thinking is fundamentally about worthiness—whether you believe you deserve the time, money, resources, and love you desire
▶ 3:27The proof of what you believe you're worth is in your actions, not your words—there are tests of worthiness by the minute in how you respond to judgment and boundaries
▶ 6:57There is a little girl inside you who still believes in magic and miracles—she's feeding your desire to be a mom and begging you not to give up
▶ 10:45When you decide you are worth a solution, you become a magnet to solutions and incredibly resourceful
▶ 13:00You must do the exact opposite of what your lack and scarcity story tells you to do—this is where action meets belief
▶ 15:46“I need to be careful with money and only invest when I'm guaranteed results”
CONSIDER: Make investments expecting success, like restaurants that buy food before customers order it
“Standing up for myself will cause me to lose love and be ostracized”
CONSIDER: The fear of losing love if you set boundaries is just another lack and scarcity story
“The proof is in your actions. What you believe doesn't mean shit if you don't put it into action.”
“There is a little girl inside of you right now as you're listening to this. A tiny version of you that is dying for you to stand up for her.”
“Do the exact opposite of what your lack and scarcity story tells you to do. Do the fucking opposite.”
“Everything changes the moment you decide. The moment you decide, fuck, yeah, I'm worth it. And never look back.”
“When you decide you are worth a solution, it's insane how resourceful you become. You become a magnet to solutions.”
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250th Episode Celebration!
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EP136 Fertility Success Principle #7
The one quality that separates women who beat the odds from those who don't might surprise you - and it's completely within your control.
Conditions
Frameworks & Methods
Common Beliefs
Affirmations and mantras are useless without corresponding behaviors that match your desires
Rosanne conceived naturally at 43 within 12 months of making behavioral changes that aligned with believing her baby was coming, after 6 years of fertility treatment failures.
Your behavior must align with your expectation that your baby is coming - think and act like the woman who beats the odds
Rosanne bought her dream SUV because she decided she was going to fill it with her family, and conceived Asher within 12 months of making this identity shift.
The pain and struggle of your fertility journey disappears once you have your baby in your arms - nothing else matters
Trish, who struggled for years before conceiving her daughter Geordie and is now pregnant again, shares that the relief and magnitude of love outweighs all the grief, sadness and disappointment from the journey.
You are the absolute boss and decision maker of your fertility journey - not the doctors
Diana applied this mindset shift to conceive her son and now has two daughters, ages 2 and 2 months. She uses these same techniques for career decisions and all life choices.
